Teens Turn Their Back On Facebook – What Is The Number One Social Media Platform For Young People?

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Teens Turn Their Back On Facebook - What Is The Number One Social Media Platform For Young People?

Source: https://variety.com/2018/digital/news/youtube-teens-popular-facebook-social-media-study-1202827539/

Young individuals are turning their back on Facebook. For most of them, Mark Zuckerberg’s social media platform is designed more for older individuals who wish to reconnect with their old friends.

On the other hand, most US teens prefer YouTube. This is according to a survey made and released by the Pew Research Center. The survey involved interviewing more than 700 teens and over a 1000 parents with kids ages 13 to 17. The researchers discovered that more than 80 percent of US teens are using YouTube, making this video-streaming service the most popular social media platform for teens.

The second most popular service is Instagram, a Facebook-owned platform. Seventy-two percent (72%) of teenagers in the US utilize this photo-sharing service; while 69 percent of them are opting for Snapchat. And only 51 percent of US teens stated that they use Facebook as their go-to social networking service.

When Pew Research conducted the same survey on teens in 2015, 71 percent of teens said that they used Facebook as the online platform.

Most experts are concerned about social media use by younger individuals. For them, social media has a negative effect on how teens interact in-person. Some teens even considered it difficult to socialize in real life as they are used to associate with individuals online and not in person.

The latest survey only indicated that Facebook has a teen issue. However, its overall user base grows because it’s becoming popular among older individuals. Experts expect that social media users who are under 24 will show decline interest in Facebook. Although this platform helps define the social media category, younger users want a platform that is something more of a utility. They like exclusivity and it’s one of the reasons they’re moving away from Facebook.

Another reason for Facebook not being popular among young individuals is trust. Younger people don’t trust the platform. Only nine percent of them would consider it safe or trustworthy. It is also possible that the aging user base of Facebook could have contributed to the decline. For these teens, they no longer find Facebook as relevant. They believe that they can still get better visual experiences without the ads and suspecting of privacy invasions using other platforms. Furthermore, they don’t like their parents checking on them while they are using Facebook.

However, lower-income teenagers are more likely to use Facebook. Seven out of 10 low-income teens said that they are using Facebook.

Still, most teens prioritize YouTube, Snapchat, and Instagram over Facebook. It is a trend that is likely to continue as more and more young people join the social media.  Snapchat’s popularity with young people is growing since its launch in 2011. It offers a variety of interactive features that attract teen audiences, which cause the user number to drive up. But the interactive features undoubtedly turned off older individuals. Instead, they choose Facebook’s less complicated tools.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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