Tags Posts tagged with "TOS"



Popular photo-sharing service Instagram lost a quarter of its total users worldwide, at least according to speculations of widely distributed media reports.

When Instagram revealed an updated terms of service (ToS) on December 17, it almost automatically set off discontent users who squawked about a new proposed policy that will allow the company to sell user information, such as usernames and images, for advertisements.

The modified ToS also proposed that Instagram is not required to name promotional material or sponsored content in its feed.

The suggested changes sparked a big commotion among users that Instagram forcibly turned back on its terms in days, but the damage and aftermath of its trip-up may have significantly cut down its user base based on new statistical data from analytics company AppData.

A New York Post report revealed that AppData found Instagram’s active users slashed from 16.4 million to 12.4 million for the period December 17 to 27.

Despite the diminishing daily figure, the AppData report pointed that Instagram’s monthly active users have increased from 41.6 million to 43.3 million.

The New York Post remarked, however, that AppData’s figures are not capable of measuring each user of a specific app, such as Instagram, and only reflects trends in usage.

Launched in October last year, Instagram says it now has 30 million registered users. It was acquired by Facebook on September 6, 2012 for $715 million in cash and stocks after receiving a go-ahead from government agencies.

Disgruntled Instagram Users Start Leaving After Privacy Fiasco
Image: Karl Nilsson via Flickr (CC)

Update: The Los Angeles Times called up and received a quote from an Instagram rep: ”This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram.”

The Next Web skeptically looked at data for some other apps only to find that many apps were down around Christmas: Pinterest was down 27.5 percent, Zoosk was down 31 percent, Yahoo’s Social Bar fell an astonishing 67 percent, and Spotify was down 10 percent.

This update and data suggests we are all too caught up with the Yuletide and our families that we almost have no time to bother with our mobile devices and computers.

A fairly dependable wager is that if media and people will take time to look into the data on other special occasions, such as Valentine’s Day, Instagram will set new record usages.

Fact is, Instagram’s run has been on a steady increase in terms of usage since it launched the app on the iPhone not so long ago.


People who wish to use Facebook must be at least 13 years old, according to Facebook’s terms of service (TOS), but a new report published in Consumer Reports claims that out of the 20 million minors that use the social networking website, 7.5 million members are younger than age 13, and 5 million are younger than age 10.


Facebook issued a statement prior to the release of the report explaining that it is extremely difficult to impose age restriction on the internet and there is no one way to make sure that children don’t get around the rules or lie about their age.


“We appreciate the attention that these reports and other experts are giving this matter and believe this will provide an opportunity for parents, teachers, safety advocates, and Internet services to focus on this area, with the ultimate goal of keeping young people of all ages safe online”, Facebook said.


The study in Consumer Reports is consistent with others published in the past year. In April, The London School of Economics EU Kids online project release a study showing that 20 percent of European children between the age of 9 and 12 and in some countries is as high as 40 percent. The study said that 38 percent of these children used some social networking website.