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Study: White people talk less about race on social media
Aug19

Study: White people talk less about race on social media

A survey revealed that white people are less likely to discuss racial matters on social media platforms Social media channels have the power to start revolutions. They have the power to spread the word for injustice and bring users together with just one hashtag. Take for example the #BlackLivesMatter movement. It started as a hashtag but now is so much more than that. But, who is using social media to spread awareness? Apparently not...

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Pinterest Marketing: How to Make Your Site “Pinnable?”
Aug11

Pinterest Marketing: How to Make Your Site “Pinnable?”

Pinterest may not be as popular as Facebook, but it is considered as the second largest social referrer being used by online publishers. Each day, millions of web pages are shared on this social networking site. That said, Pinterest marketing may just be the answer to your problem on how to get more visitors to your site. One of the best things about this social media site is that there’s no need for you to open an account. It may...

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A beginner’s guide to video marketing on the social media
Aug08

A beginner’s guide to video marketing on the social media

It sure feels good to be alive at a time like this as a marketer—the social media is buzzing with amazing opportunities for everyone. The stats are quite amazing; yet we have only just scratched the surface. According to Brightcove, “75% of marketers are creating custom videos for their target audiences.” That says a lot about how huge video marketing is. If you haven’t started yet, but want to swell the growing lists of marketers...

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Facebook Page adds Shopping and Services sections for small businesses monetization
Aug03

Facebook Page adds Shopping and Services sections for small businesses monetization

Time for small businesses with Facebook Pages to start making money from what they know how to do best. Facebook is rolling out two new sections—Shopping and Services to Pages to promote goods and services that every merchant can sell. The Shopping section, according to Venturebeat, will let businesses list their products and allow customers to put in an offer through Messenger. The Services section will let small businesses do...

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How to Grow Your Business with the Help of Social Media?
Jul30

How to Grow Your Business with the Help of Social Media?

Social media has been helping brands in interacting with their audience around the world. It is a proven effective tool to help companies in launching new products or personalizing their customer service. If you are ready to dive in and leverage the social media to grow your business, here are some tips that you might want to consider. Know the trends Strategies for social media marketing change frequently. For that reason, you need...

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