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Using Social Media to Boost SEO
Sep26

Using Social Media to Boost SEO

High-quality backlinks drastically improve search engine optimization. Although it needs time and effort, the benefits it brings to your business far outweigh the risks and disadvantages. And nowhere else is this more applicable than with social media. Google maintains that social media accounts, such as Facebook likes, have no impact on search rankings. While the search giant continues to block social signals in rankings, you can...

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Social media and stress is to blame for a mental health crisis
Sep25

Social media and stress is to blame for a mental health crisis

A NHS study showed that young girls are affected by social media posts There are many studies that link depression and anxiety with social media. Specifically many studies focus on the youngsters. The latest study comes from the United Kingdom and the findings are quite alarming. The NHS (National Health System) published data that said that girls and young women are having a “gathering crisis” in their mental health linked to social...

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How Influencer Marketing Complements Social Media
Aug13

How Influencer Marketing Complements Social Media

Influencer marketing thru social media is one of the best strategies to build presence online quickly. A single post from an influencer reaches 10 times more people than your own content. It complements any social media strategy and covers other online platforms such as forums and blogs. Influencers allow you to use their existing targeted audience, make your client’s look good and extend their reach and visibility without...

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5 Metrics for Social Media Success
Aug09

5 Metrics for Social Media Success

Months have passed since you last set up profiles on different social media channels. Now you are running campaigns, joining communities and participating in conversations. Maybe you are also paying for marketing and ads. But how do you know which strategies are working? Have you been doing analytics or tracking metrics? How do you know which metrics are relevant for social media success? What works for other businesses may not work...

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Steps In Creating Social Media Plan That Works
Jul29

Steps In Creating Social Media Plan That Works

Businesses must learn how to use and maximize the power of social media to boost brand loyalty and recognition. But the secret to improving a brand with social media is to create a proper plan to maximize the networks’ features and get in front of the target audiences. With proper planning, a brand can deliver amazing content that can stand out. What should your social media plan look like? Social media audit Auditing a social media...

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