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7 Core Components Behind Successful Social Media Strategies
Apr25

7 Core Components Behind Successful Social Media Strategies

  Your business needs a custom social media strategy—one that balances your current standing, resources and goals. While social media rides on different factors, it also has building blocks for your business to capitalize on. Here are a seven core components behind the most successful social media strategies: 1. Regular Audits Apart from creating content for each post, you must check the state of your social media presence...

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6 Tips for a Better Social Media Presence
Apr10

6 Tips for a Better Social Media Presence

  Launching a startup on social media needs patience and devotion. You need ample time and the right strategy to sustain a successful run. If you have time to spare, maybe you can pull it off on your own. Or, maybe not. Your teenage niece or busy secretary will offer a helping hand. Think twice. Never relegate the task of a social media manager to an inexperienced person. Find someone skilled in creating content, who embodies...

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5 Avoidable Mistakes That Startups Make on Social Media
Apr09

5 Avoidable Mistakes That Startups Make on Social Media

  By now, all business owners know the benefits of a strong social media presence. But, like any marketing tool, social media can only live up to its promise when used effectively. For instance, posting a cat next to your brand logo will melt the hearts of feline lovers. Yet, are these people your target audience for lead conversions? If this strikes a chord with you (and you want to do better), here are a few mistakes that your...

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How To Stay Clear Of Social Media Without Deleting your Accounts Or Quitting Entirely?
Mar08

How To Stay Clear Of Social Media Without Deleting your Accounts Or Quitting Entirely?

Do you itch to obtain more followers on Facebook or Twitter? Don’t condemn yourself. Recently, tech leaders confess that social platforms are constructed to be habit forming. Obviously, that doesn’t make social networks unalloyed wickedness. A lot of us rely on them to remain in touch with our close friends. Some of you do it to advance your career. In that case, even though social media might be influencing us adversely, giving up...

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6 Things Jobseekers Must Know About Social Media
Mar05

6 Things Jobseekers Must Know About Social Media

  Jobseekers who have no social media profiles hardly exist. If you find any, they may as well cease to exist. A bit rough, you say? In a tech-laden world, businesses expect you to engage with online platforms. They want to connect with potential hires virtually, especially through social networking channels. Now is your time to embrace social media. And here are a few things you must know. 1. Why network? Contacts and referrals...

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