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Using Influencers in Social Media
Jun20

Using Influencers in Social Media

Amid the quintillion bytes of data we make daily, it’s easy to get lost in the consumption and shuffle of digital information. A Like, a tweet, or an Add to Cart – all of these can be translated to mere bytes of data, if you dig deeper into their simplest details. With that in mind, a marketing message in social media is but one speck of data in the online universe. So how do you ensure that your message stands out from the endless...

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6 powerful techniques to build and promote your brand on the social media
Jun20

6 powerful techniques to build and promote your brand on the social media

Your brand says a lot about who you are and how people relate with what you say or do. Your business is half way through the top if you have a brand that people can identify with. Business is like a race, not everyone wins—but once you are up there, the world takes note and expects you to maintain your status. Those things you do to keep getting all the attention ahead of competition are known as branding. So it’s not just building a...

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Why a Social Media Strategy Needs a Business Strategy
Jun14

Why a Social Media Strategy Needs a Business Strategy

Social media strategy has been the norm among Internet marketers during the past few years to strengthen online campaigns. Almost every day we read, hear or share articles, tips and tricks and visuals saying social media marketing is paramount. There’s no doubt a carefully contrived strategy helps develop a strong online presence. But, with all the time and effort we commit to build a great following in social networking sites,...

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Must-Use Social Media Tools to Boost Your Overall ROI in 2016
Jun11

Must-Use Social Media Tools to Boost Your Overall ROI in 2016

Social media marketing has been around for years. It offers several benefits, but no magic formula can guarantee your success. Even if you have a solid strategy, the positive results don’t arise automatically. To measure the success of your social media marketing, you should look into your overall ROI, just like how you view other forms of marketing. Despite not having magic social media formula, there are several tools to assist you...

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The Proper Use of Social Media Automation
Jun10

The Proper Use of Social Media Automation

The rapid growth of social networking sites spurred the need for social media automation, as more and more people have grown dependent of its convenience and efficiency. Social media is meant to be friendly, social, and personalized. But it also requires time and effort to expand your network, to reach your target audience, and to interact with all customers. Some people, especially those who want to manage time, think that automated...

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