Social Media Marketing Tips for Small Businesses

There are many social networking sites that businesses can use for their marketing efforts. That gives entrepreneurs lots of choices, because each site has special characteristics that cater to particular types of marketing purposes. However, the number of choices can also be

10 Tips: Make Twitter Work for Your Small Business

Is your small business on Twitter yet? If not, it’s a great idea to create a Twitter account and start tweeting. You can reach many more new customers through social media marketing than just email marketing or other traditional forms of marketing.
But do you know how to get started on Twitter? Do you know how to make the most of your time and budget while effectively engaging your followers and increasing interest in your business? Keeping up with Twitter marketing trends can help you …

Social Media Usage Policy Among Employees

It wasn’t too long ago when social media sites such as Facebook were only perceived as harmful to the productivity of employees. Now, there are companies that coach employees to become brand advocates in social media. In fact, social media is here to stay. It is used both within and outside

How Social Media is Increasingly Infringing Your Privacy

Each year, a new social network rises in popularity that everyone jumps on and uses religiously. Last year, we discovered Snapchat, before that was Pinterest, and before that, Instagram. But all of these social networks come with their own privacy issues, and each time we sign up for one, our information is spread out a little bit further around the Internet. Let’s look at a few pros and cons of our dwindling privacy.
Con: Your Images Rarely Belong to You
At the end of 2012, Instagram wanted …

Why Social Media Data Is This Year’s Biggest Brand Asset

It’s been pointed out numerous times that social media can greatly increase the success of SEO and marketing campaigns. But it’s social data that’s really causing a buzz within the online marketing industry at the moment.
The Importance of Social Data
So, what makes social data so important? Social data empowers marketers and arms companies with information about popular trends, events and happenings. It highlights demographics that have a specific interest in certain areas and narrows …

How Social Media Helps Event Marketing

After making the necessary preparations for a small business event, you have to come up with a marketing plan to ensure its success. Whether you plan to hold a garage sale, open house, or night out, try to add these social media strategies to promote and boost attendance for the

Tips to Increase the Power of your Social Media Marketing Efforts

The popularity of social media motivates marketers to use Facebook, Twitter and other popular social networking sites to publicize their company’s presence and increase their brand’s

How Businesses Can Improve their Social Media Campaigns for 2014

How Businesses Can Improve their Social Media Campaigns for 2014

Social media has had a lot of success in 2013 in terms of being used by companies for their marketing efforts. Many studies have indicated that social media use has increased last year, to the point where various channels have become a necessity for majority of businesses if they want to be

Beyond Posting & Tweeting: Shifting from a Social Media Strategist to a Social Media Business

As someone who works on the agency-side of marketing, I have the opportunity to work with many large companies and their brands. I get an inside peek at how companies are structured, their internal politics and policies, and their business strategies and goals. Learning the ins and outs of a brand or company is an integral part of our role as an agency partner and is a very interesting learning experience, as no two companies function the same when it comes to social

Social Media’s Positive Effects on Kids

There are many advocates concerned about how social media affects kids. When it comes right down to what most of the worriers are saying, social media in general is perceived as websites and applications that are filled with bullies and sex offenders and other kinds of dangers. There are many kinds of software designed to address these concerns, including how to set limitations to the social media usage of kids and keeping an eye on their social media