As Yahoo acquires Tumblr for 1.1 billion dollars, this is seen by many experts as a sign that social media is having a shift. The new social media users are looking for sites where they can have more active engagement in developing and sharing content that is meaningful and

A study conducted by Kenshoo Social, a social marketing platform, reveals that more than 33 percent of big social media advertisers are not content with their efforts. As such, more importance should be given towards having more high-level social media advertising methods and strategies that are more in tune with the social advertising goals of advertising

Nowadays, more and more people are using social media through computers, tablets and mobile phones. In fact, social media is much more frequently used now for communication than texting, emailing, calling and

Working for an HR Software provider I attend my fair share of HR events. A topic that has been trending in the conferences and seminars for a few years is the opportunity and challenge that social media presents the industry.
Essentially the debate goes like this… Social media enables people to communicate quickly and easily with one another and has the potential to aid collaboration among our employees. Yay, we like that, surely social media is a force for good. But wait, didn’t I just …

Gerry Moran, a MarketingThink.com blogger, shares the following 5 steps to using social media for your company. The steps are creatively presented as given by Yoda, one of the greatest Jedi masters who ever lived in the history of the Star Wars universe. Apparently, a marketer wanted help on becoming a ‘social media

More and more people are using Facebook, Twitter and other social networking sites at work. However, Michael Wertheim of motherboard.vice.com reminds us that our bosses can meddle with our social media accounts if they choose

People who have been managing social media accounts either for personal use or for business use may have noticed that their fans on social media roughly fall into clear categories.
According to this infographic, there are seven popular types of social media fans and each type can benefit the owners of the social media accounts they follow.
The infographic, made by ReachLocal.com, also teaches social media users how to benefit from each of the seven types of fans discussed.
Here are the seven …

Social media is so pervasive it is no wonder airlines and airports in the U.S. can be analyzed through it.
So which American commercial airlines and airports are doing great on social media?
According to this infographic from ViralHeat, the most social savvy airports are San Francisco International Airport, John F. Kennedy International Airport, Los Angeles International Airport, Dallas/Fort Worth International Airport and Chicago O’Hare International Airport.
The ranking for airports was …

None of us is safe. Identity thieves lurk in the shadows, waiting for the right moment to pounce on their prey. These malicious minds continually find ways to hack an unknowing victim’s social media account.
Be reserved. Be cautious. While we try to protect ourselves against cybercriminals, the names of the people we are looking for may already be in our list of friends or followers. Do not click any unfamiliar link or download files from an untrusted source.
NextAdvisor.com, a consumer …

New privacy laws for social media have been ratified across several states in the United States. In general, these laws prohibit companies from requesting employees and job seekers that they log in to their social media