Social media has had a lot of success in 2013 in terms of being used by companies for their marketing efforts. Many studies have indicated that social media use has increased last year, to the point where various channels have become a necessity for majority of businesses if they want to be
As someone who works on the agency-side of marketing, I have the opportunity to work with many large companies and their brands. I get an inside peek at how companies are structured, their internal politics and policies, and their business strategies and goals. Learning the ins and outs of a brand or company is an integral part of our role as an agency partner and is a very interesting learning experience, as no two companies function the same when it comes to social
There are many advocates concerned about how social media affects kids. When it comes right down to what most of the worriers are saying, social media in general is perceived as websites and applications that are filled with bullies and sex offenders and other kinds of dangers. There are many kinds of software designed to address these concerns, including how to set limitations to the social media usage of kids and keeping an eye on their social media
A group of researchers out of Europe are trying to build what may, at face value, appear to be impossible: build a lie detector for social media.
According to The University of Sheffield, the leading organization of the group, the new European Union-funded system they aim to create in three years’ time will automatically verify online rumors.
Dubbed a first of its kind and named Pheme after the Greek mythology character, the system will be used to automatically analyze, in real time, whether …
The hard sell is dead, so says James Thomas of Social Media Explorer. Today, it’s the world of social selling, smart funneling, and the proof is in the social
The most frequent question I receive from business entrepreneurs and corporate companies wanting to create brand awareness via the internet is, “What social media platform would be best for our
Small businesses that use social media to increase their brands’ fan base and connect with their customers need to make their pages discreet and exciting, according to Des Walsh, a social media specialist and business
Most businesses know that social media is essential for their business. They know that having a Facebook page, for example, is a must because it is the most popular social networking site right now, and perhaps most of their current and potential consumers are
Why is social media so important to a great search engine optimization campaign?
Simply put, the world of SEO has gotten a lot more complicated than just targeting certain keywords and with social media very much on the rise and becoming ubiquitous no matter where in the world people are, it has become an integral part of the Internet.
As this infographic from RedAlien.co.uk puts, it’s not just choosing the right keywords to drive visitors to sites anymore, “search engines have become a lot …