HootSuite and Brandwatch Empower Social Intelligence Engagement
Oct25

HootSuite and Brandwatch Empower Social Intelligence Engagement

New integration between social service providers uses automated insights to streamline social intelligence engagement across the enterprise. Hootsuite and Brandwatch have integrated their products to provide customers an in-depth social listening and engagement solution that handles social media for businesses. In a statement, both companies say the solution reinforces the capacity of businesses to create social relationships through...

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Facebook Engagement for the Organic, Gluten-Free Customer
Aug10

Facebook Engagement for the Organic, Gluten-Free Customer

In hindsight, the idea was a pretty obvious. Parents love their kids’ artwork. So Rudi’s Organic Bakery, located in food-centric Boulder, Colorado, figured a Facebook campaign that used “fridge art” might strike a chord. Dubbed “Let’s Doodle Lunch,” the promotion invited moms to upload their budding Picasso’s masterpieces to a custom Facebook application. In return, they would receive a free customized sandwich box with their design...

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Facebook Whips Twitter In Terms Of Social Engagement For Companies
Dec30

Facebook Whips Twitter In Terms Of Social Engagement For Companies

As 2012 draws to a close, one question companies should ask is what social media sites like Facebook or Twitter to use to engage people. According to a recent report from Spredfast, the answer is Facebook as companies engage customers more when using the social network. How much more? Nearly 10 times more, Spredfast’s 2012 Social Engagement Index Benchmark reveals. In the social media management company’s report, it examined internal...

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