As 2012 draws to a close, one question companies should ask is what social media sites like Facebook or Twitter to use to engage people.
According to a recent report from Spredfast, the answer is Facebook as companies engage customers more when using the social network.
How much more? Nearly 10 times more, Spredfast’s 2012 Social Engagement Index Benchmark reveals.
In the social media management company’s report, it examined internal and external social engagement of 154 large …