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Randi Zuckerberg


2013 has finally arrived. With Facebook looking to extend the reach of its business to generate more revenue, such as video advertising and music streaming, the leading social networking site will have to escape from the trouble set by its initial public offering (IPO) during the first quarter of last year.

The slumps in revenue growth and dropping down shares have increased the adverse effects on Facebook, and its upper rank has to search for new income-generating initiatives. Facebook, the world’s largest social networking company, will have to gain the good will of concerns related to privacy, chase after capitalists, and remain committed to the pledge of CEO and co-founder Mark Zuckerberg to keep the company leaning towards social goals rather than business concerns.

In December of last year, Facebook went against privacy advocates after it announced a drop in the level of voting control users have on the website’s proposed changes to policies regarding privacy and data gathering.

Instagram, the photo-sharing service Facebook acquired in 2012, fired up in December a ricochet after raising concerns of selling users’ images to advertising companies without their permission.

Regulators in Europe and the U.S. had investigated the social network amid concern of lackluster efforts in privacy protection.

With the company tapping published data from its more than one billion members to help advertisers sell products and services, Zuckerberg runs a risk of estranging Facebook users and compromises his goal of a more untethered and connected world.

Facebook’s share price is now down 26 percent since the company went public in May of last year, despite the gradual decrease in losses from September, as stockholders look for prospects to increase sales in advertising. It needs to generate cash from more lucrative ad products and services, but backlash from privacy advocates and consumers will remain a pain in the neck. Facebook’s shift from plain social movement to monetization through advertising will continue to upset users.

Facebook Will Look For The Right Balance Between Its Investors And Members in 2013
Facebook Business. Image: Sean MacEntee via Flickr (CC)

Bloomberg’s data gathering found that analysts on average see more losses in 2013: the estimated 35 percent increase in 2012 dropped to an estimated 30 percent ($6.53 billion) this year. While sales of digital wares jumped to 88 percent in 2011, sales for goods on games such as Zynga’s FarmVille fell in the third quarter of 2012 from the previous quarter.

Zuckerberg said during the company’s third quarter earnings conference call last year that Facebook is still in the works to release new paid products. He asked each product group to come up with ideas to generate revenue.

Monetization will never be a top priority, said Zuckerberg in Facebook’s IPO regulatory filing. He wrote they “don’t build services to make money” but to “make money to build better services.” The filing pointed that Facebook was designed to fulfill a social movement and not to be a company in the first place.

Even so, Facebook has proven how fast it can introduce new products with success. Its shares have returned to its former healthier condition with a 60 percent increase after signs of growth in mobile advertisements since it slid down to as low as $17.55 in September 2012. Last year, the company took advantage of rapid growth in mobile device sales and released its tools for the platform.

EMarketer estimates Facebook’s U.S. mobile advertising revenue for 2012 at around $339.3 million – the company had nothing to do with this business in 2011. The research firm estimates it to reach over $1.2 billion, or 11 percent of the market, in 2014.

Facebook is not a nonprofit organization. It is looking into hundreds of options to earn more money. A social search engine, video adverts, music- and video-streaming services, more payment services – all are features that Facebook may opt to use to generate more revenues. EMarketer expects the video ad market to exceed the $8 billion mark by 2016 from $2.93 billion in 2012.

A few industry analysts think the social network may follow suit on Amazon’s and Apple’s moves to sell music and offer movie rentals. They believe that Facebook will choose these forms of content distribution to leverage on being social.

Some experts see another moneymaking investment through Facebook Gifts. Zuckerberg’s company could generate more revenue from purchase suggestions linked to user posts, said Wedge Partners analyst Martin Pyykkonen. For example, ski trip photos may receive gift offers for free or discounted items and services.

Facebook could also expand payment services for goods traded within the website and rival other online payment providers such as PayPal, said Scott Kessler, head, Technology Equity Research, S&P Capital IQ, in an interview with Bloomberg.

If Facebook follows this path, Kessler said it could help manage direct payments and give the company a source for additional income through cuts in each transaction. Facebook currently allows PayPal or credit cards to purchase digital goods within apps that run on its social gaming service.

Another feature that Facebook could roll out is a social search engine. It could allow users to search the Web within Facebook, said an analyst from Topeka Capital Markets. This means Facebook could use Google’s model of selling search-related advertisements.

Audiences at the TechCrunch Disrupt conference in September saw Zuckerberg suggest that Facebook is mulling over to offer a Web search engine without leaving the website.

IDC analyst Karsten Weide said Facebook could account for 5 percent of the U.S. search advertising market – now valued at $15 billion – within a year if it rolled out the search engine.

S&P Capital IQ’s Kessler said Facebook has to stay clear from projects that are obviously for commerce to avoid losing its users’ interest, as part of its ramped up effort to introduce new features.

A few of Facebook’s efforts to earn more money also infringe upon its users’ privacy and only increase the risk of backlash.

One good example happened in December: Instagram – the photo-sharing service Facebook bought last year – changed its Terms of Service (ToS) and hinted that its app will allow advertising firms to use images posted by users without their consent. It drove away lots of members to rival products, such as Flickr, in protest and was eventually brought to court after a class-action lawsuit. A few days later, Instagram CEO and co-founder Kevin Systrom backpedaled and removed the new language from its ToS, expected to take effect this month.

Facebook Will Look For The Right Balance Between Its Investors And Members in 2013
Facebook Balance. Image: Urs Steiner via Flickr (CC)

This year Facebook will try to look for the right balance of demands from both its shareholders and members. A Zuckerberg family member suffered the dilemma that currently have members of the social network who want to share information with friends run the risk of their data losing its privacy.

Randi Zuckerberg, Mark’s sister and a former Facebook executive, got upset when a recent photo of the Zuckerberg family during the Holidays spread through Twitter after her sister’s friend posted the picture on the micro-blogging service. She had access to the family picture because Randi’s sister tagged her name, and it was made available to her based on Facebook’s privacy settings.

The photo was pulled out after a short public lesson from Randi: “Digital etiquette: always ask permission before posting a friend’s photo publicly. It’s not about privacy settings, it’s about human decency.”


Facebook over the past year was the most popular article on Wikipedia, the most searched term in the U.S., and the most criticized social network in terms of privacy policy that involved its recently acquired photo-sharing service Instagram.

The world’s largest social networking company was so popular that German Archbishop Robert Zollitsch quipped if Jesus still lives today, he will join both Facebook and micro-blogging platform Twitter.

The past year was a socially good year for Facebook but its business side now reflects the opposite: Mark Zuckerberg’s brainchild continues to drop share prices since going public earlier this year, and criticisms over proposed updates to its privacy policies worsen Wall Street figures.

In another perspective, the changes imposed on its data use policy and Statement of Rights and Responsibilities (SRR) made Zuckerberg’s sister the latest victim of its hard to adopt privacy terms.

Facebook's Popularity And Privacy Policy During The Past Year
Image: Urs Steiner via Flickr (CC)

Most Viewed Articles on English Wikipedia 2012

Wikipedia, the free online encyclopedia with over 20 million articles in 280 languages and the largest, widely used, compiled reference in the world, has published details about the most visited articles during the past year.

The digital library’s data, published by Swedish software engineer Johan Gunnarsson, revealed that Facebook perched atop the search list with almost 33 million views, followed by Wiki at second place with more than 29 million views at the time of this writing.

While unified searches account for most of these page visits, it still emphasized how far Facebook influenced the world this year – hardly surprising if we consider the hundreds of millions on its user base.

Most Searched Term in the U.S.

Another unsurprising figure is news about the term ‘Facebook’ as the most searched term within the U.S. in 2012.

Experian, a global information services group with operations in 41 countries, published a report saying that Facebook accounted for a telling 4.13 percent of searches in the U.S. over the past year for a 33 percent increase year-on-year.

Church Goes Social

Facebook and Twitter drew more followers in the millions, including those who at first were reluctant or passive of the social networking sites.

German newspaper Ruhr Nachrichten reported that local Archbishop Robert Zollitsch said in an interview that if only Jesus lived until today, he will join the horde of members on both websites.

Pope Benedict XVI, the 265th Pope of the Catholic Chuch, earlier this month joined and verified his Twitter account under the name @Pontifex, and Zollitsch said he will follow suit with a personal Twitter account.

The Pope’s first tweet read, “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”

Instagram Fiasco

Not all of Facebook’s plans during the last year were as smooth as butter, including one that involved photo-sharing service Instagram.

Users went to several channels and lambasted the changes Instagram made after its announcement to sell users’ photos to advertising firms for sponsored content and promotions.

Days after the debacle, Instagram CEO Kevin Systrom overturned changes applied on the service’s terms of service, but the site lost almost 25 percent of its users during the period and share prices dropped by 3 percent.

Facebook sealed its acquisition of Instagram on September under loose opposition from government agencies, which eventually gave the deal a green light.

Zuckerberg Private Family Picture Goes Online

Ever since its launch, Facebook has dealt with relentless questions over its privacy terms, and after the proposed changes to its privacy policy, the firm now needs to clarify where it stands.

Randi Zuckerberg, the sister of Facebook’s CEO and a former Facebook executive, apparently tried to avoid a privacy debate but failed to do so after a private family picture with her and Mark went online on the social network.

The unexpected, at least for Randi, happened when a friend of her sister (tagged) shared the photo on Twitter, to which Randi replied with a lecture on digital etiquette and human decency.

The photo, tweeted by Callie Schweitzer here, is now offline after Zuckerberg requested @cschweitz to remove it.

After the flip out, critics remarked that other users who experience the same issues will be redirected to Facebook’s privacy rules and reminded of their agreement to the guidelines.

Facebook will also remind users that they can keep accounts and photos private as long as they read through and understand the site’s security settings.


Randi Zuckerberg – sister of Facebook co-creator, CEO and billionaire Mark Zuckerberg – flipped out on Twitter recently.

Why? Because someone had the nerve to publicly share a family photo the lady Zuckerberg wanted to be for friends’ eyes only.

She even thought it was the opportune time to lecture people about “human decency”.

On Twitter, Randi Zuckerberg said:

Yes, this is about “digital etiquette” and “human decency” on Twitter and Facebook, according to her.

The photo is of the Zuckerberg family standing in a kitchen, looking at their phones with pleasantly surprised expressions. The photo was apparently a reaction to Facebook’s new Poke.

The photo was tweeted by Callie Schweitzer here but it has been deleted as per Zuckerberg’s request to @cschweitz.

In the tweet, Schweitzer said “.@randizuckerberg demonstrates her family’s response to Poke #GAH pic.twitter.com/EHNwJ78b”.

In a reply, Zuckerberg said “@cschweitz not sure where you got this photo. I posted it to friends only on FB. You reposting it to Twitter is way uncool.”

@cschweitz replied: “@randizuckerberg I’m just your subscriber and this was top of my newsfeed. Genuinely sorry but it came up in my feed and seemed public.”

The lady Zuckerberg did, however, accept the apology saying: “@cschweitz I think you saw it b/c you’re friends w/my sister (tagged.) Thx for apology. I’m just sensitive to private photos becoming ‘news’”

She also said: “@cschweitz would really appreciate if you would delete the original tweet where you posted the photo. No need to spread it further. Thanks!”

Schweitzer, who works for Vox media which owns popular sites like The Verge, obliged saying: “@randizuckerberg done. I\’m completely sensitive to privacy. i loved the photo bc it seemed so fun and normal. You should make it public! ;)”

Randi Zuckerberg, Mark Zuckerberg, Facebook, Privacy,

But as the saying goes, anything you put up on the internet can live forever.

Maybe Randi Zuckerberg – being a former Facebook senior executive no less and a sister to the site’s current boss – should have looked more into the privacy settings of her photo.

Maybe she should have also asked for a private tutorial from Mark if she finds the privacy settings of the social network that would always be associated with her last name to be confusing.

She could have always set it to not be seen by friends of friends, but that’s just us.

She does have a takeaway from all the buzz, however, as it has given her an idea for “her next TV show!”

Randi Zuckerberg formerly headed market development for Facebook before resigning and subsequently forming “R to Z Studios”.



Arielle Zuckerberg is now part of the Google family after the search giant acquired Wildfire, the company where the sister of Facebook founder and CEO Mark Zuckerberg works. That means there are now more Zuckerbergs working at Google than at the social networking giant.

Randi Zuckerberg, the older sister of Mark and former Facebook marketing director, broke the news on her Twitter account in a congratulatory message that likely brought some awkwardness to her siblings’ work affiliations.

[tweet https://twitter.com/randizuckerberg/status/230386374677766144 align='center']



A Zuckerberg is leaving Facebook but not the Mark who co-founded what has now become the world’s largest social networking site.

First reported by All Things Digital, Randi Zuckerberg, Facebook co-founder Mark Zuckerberg’s sister, is said to be leaving the firm to put up her own business.

According to Digital Trends, Zuckerberg will be putting up RtoZ Media, a marketing firm which will “help companies become more social.”

In All Things Digital’s report, it quotes the older Zuckerberg in her resignation letter. She said:

“I have spent my years at Facebook pouring my heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social, participatory viewing that the media industry has since adopted. We have made incredible progress, but there is still much to be done and other ways I can affect change. Now is the perfect time for me to move outside of Facebook to build a company focused on the exciting trends underway in the media industry.”

The Agence France-Presse says that a Facebook spokesman has told them that “We can confirm Randi has decided to leave Facebook to start her own company. We are all grateful for her important service.”

Randi Zuckerberg has occupied the post of marketing director at Facebook before she resigned.

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