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pinterest

A picture is worth a thousand words. You’ve heard that before, right? But, how often do you profit from it? With Pinterest, you can. A beautiful image is your best friend on the Internet. Pinterest is a website dedicated to beautiful images. It’s almost like a match made in heaven. Here’s how to make use of it, and how to capitalize on a new feature: Place Pins.

Place Pins For Local Business

Place pins are a way for you to tag places you’ve been (or want to visit). But, for businesses, they’re a way to garner free advertising. What you do is pin your business, using images, and tag them to a location – your store.

Think of it as a mix between Foursquare and Yelp. Because users can access pins from their mobile device, they can find you pretty easily when they’re tooling around town.

These pins are like other rich pins in the sense that they will contain things like your phone number, address, and other pertinent details. Why is this important?

Let’s say your customers are out getting groceries. They’re tired from all that shopping and they want a bite to eat. You’re a deli owner and your customers are out there – hungry. They stop in and they love the place. They want to pin your business and so they do. Guess what? Other pinners find your place through Pinterest. They see what their friends pinned and, more importantly, where you are. It’s free advertising.

Arranging Images On Your Site

When you put images up on your site, make sure they are place pins. That way, when users pin them, they pin your business location so that others can see it.

Creating Your Pinterest Board

Create an interesting board that will resonate with your target audience. This is something you should be doing regardless of whether or not you’re using place pins, but it’s more important if you are. Think locally.

According to marketing firm Yodle, Inc., things like a “things to do” list for out-of-town travelers or a local guide that includes your store location work well. You could even make a game out of it. If you’re a larger store, create a scavenger hunt.

Outreach

Reach out to other bloggers in your niche, or those who write about your industry, and let them know what you’re doing. Create a news story out of it, if at all possible. That will make it very easy to write about, and it will also give the blogger or reporter a motivation to write about you.

Signage In your Store

If you want to encourage users (customers) to pin your store (and you do), hang signs inside and out that encourage people to pin you. Give them some kind of incentive to do so too. You can offer them a discount on their next purchase or a freebie of some kind.

Of course, it doesn’t have to be a promotional offer from your store. You could also enter them into a contest to win something – a “VIP” prize of sorts.

Pinterest for business
(Flickr / mkhmarketing)

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We here at social barrel have been saying for quite some time that if you are still not on Pinterest doing social media marketing, you should be.

Use Pinterest For Business To Increase Traffic – And Sales – Through Your Site

4 Ways to Tell if Pinterest is Right for Your Business

How Brands Can Choose The Right Social Media Platforms For Their Goals [Infographic]

The Optimized Pin For Pinterest Marketing

From Pinterest To Purchase – How Much Pinterest Influences Sales [Infographic]

How To Do Advertising On Pinterest [Infographic]

8 Simple Tips for Marketing Your Business on Pinterest

Nonetheless, for those of you who still need more reasons to convince you to get on Pinterest, here are ten reasons why you should do social media marketing on Pinterest.

Pinterest, social media marketing, infographic,

The first reason, the infographic shares, is that Pinterest is the third most popular social networking website in the world based on referral traffic and daily active users.

This means that the social network drives a lot of traffic on the Internet and it can greatly increase visits to certain sites. Furthermore, with a high daily active users number, you are sure that there is always an audience for your posts given that you are posting valuable content.

If that is not enough, the second reason is that Pinterest now has 70 million users. You might say that this is relatively very small compared to the likes of Facebook or Twitter but that is a huge potential audience to work on.

The third reason is that approximately 80 percent of these users are women. This is particularly useful to some businesses and organizations who target women the most.

The fourth reason is that Pinterest receives 2.5 billion page views a month. That is massive traffic – traffic which you can take advantage of and direct to your sites and other web properties.

The fifth reason is that almost 80 percent of all Pinterest pins are repins. What does this mean for you? It means the audience in Pinterest really likes to share pins. If you are a content creator who creates great stuff, you are more than likely to get great engagement in terms of repins by other people.

This will lead to more people visiting your site and generally knowing what you want to say. Just make sure you follow the advice we gave in the articles linked above.

The sixth reason is that the average time spent on Pinterest is 14.2 minutes per visit. People just love to hang out at Pinterest maybe because it is very visual and really easy to digest. One can get easily lost exploring photos that are interesting to them.

The seventh reason is that the average time spent on Pinterest by a user per month is 98 minutes. That’s over an hour spent just taking in the visual content that is on Pinterest. If you only take just a few minutes of that time and successfully used that to make people aware of what you have to say, that would mean wonders for your business, organization or brand.

The eight reason is that Pinterest is the dominating social channel on iPads with 48.2 percent sharing activity, higher than Facebook (17.1 percent) and Twitter (15.7 percent). As we all know, Apple’s target market is not exactly those who cannot afford to buy stuff they want.

The ninth reason is that there are now about 500,000 Pinterest business accounts. One can take this to mean that Pinterest has value for businesses. Otherwise, why would organizations take the time to use Pinterest for business. If there are half a million Pinterest business accounts, will you allow your organization to be left behind?

The tenth and last reason the infographic offers is that People who shop inside Pinterest through Rich Pins spend $140 – $180 per order. That’s really high compared to other social networks. Facebook is just catching up because of the volume of referral traffic they sent but if one looks at it on a per order basis, Pinterest is winning in this aspect.

Pinterest, social media marketing, infographic,

Infographic from Bloggers Tech.

Pinterest, as of the second quarter of the year, now accounts for 23 percent of online commerce referred by social networks.

That is according to BI Intelligence which also revealed earlier that that Pinterest data is a tad higher than Twitter’s 22 percent and not too far from Facebook’s 28 percent.

It makes sense then that a substantial number of businesses are eager to learn how to effectively promote their products or services through Pinterest.

We have an infographic from Happy Marketer to help with exactly just that.

The infographic details the components of the perfect pin on Pinterest for marketing. In other words, it answers the question: How does one build the perfect marketing pin for Pinterest?

Pinterest, optimization, marketing, infographic,

The first tip given by the infographic is to “Pin to the correct board, the one that will appeal to your customers.

In our article Use Pinterest For Business To Increase Traffic – And Sales – Through Your Site, we said that one tip we gave was to plan ahead before setting up an account on Pinterest.

This means that boards need to make sense. Don’t just pin all content for Pinterest into one board. Organize into boards that offer a unique experience for the audience. We also said in the article above to create diverse and useful pinboards.

It goes without saying, then, that one should know their Pinterest boards like the back of their hands.

The next tip is to “Use a large, top-quality image. Anything below 300×300 pixels is too small.

In other words, avoid using crappy photos. Why? Because it is in the very nature of Pinterest to be visual. This Pinterest is the visual social network.

Let us take this further by mentioning a few tips in the article we linked to above. We said there before that one does not have to look very far to get content they can post on their Pinterest account. One just has to look for “pinnable” content among the material one already has. These may be photos from their other social media accounts or photos from their website or blog.

Also remember to be consistent with the look of the materials posted on Pinterest. As much as possible, every visual, whether it be a photo or a graph, can be easily attributed to the company that created and posted it.

Posting content from other organizations or companies brings us to our next tip which is to “Pin back to the original source.” It is only proper to credit one’s sources, especially if the material did not originate from them or from within their organization.

Think of it this way: you would not want another company or person to post your content without attributing it to you. That makes it appear as though the material was theirs when it is not. Do not do the same to others by failing to cite sources.

Of course, this does not only apply to materials sourced from other Pinterest accounts of other sources, it also applies to content first posted by the organization in other websites. If a photo was used in a previous blog post, link to that post. This improves the connectedness of your organization’s content on the web.

The fourth tip is to “Include hashtags to your pin and increase Pinterest SEO.”

We here at Social Barrel really cannot overstate the importance of organization. Hashtag use is a way of organizing your content amid the sea of materials produced not only by your organization but by other organizations as well.

Adding relevant hashtags to posts also make it easier for people to discover your Pin. When more people discover one’s content, they have a larger audience and a bigger chance to gain fans.

The next tip is to “Add a short, snappy, informative, or intriguing description.”

Catch the attention of the reader. Always ask, “Would I be tempted to click on this if I saw it somewhere on the Internet?”

What also comes to mind because of this tip is the fact that one should really know their target audience. By knowing one’s target audience, they internalize what would be interesting to this group of people and use that knowledge to their advantage, particularly in doing processes such as writing descriptions for social media posts.

This also means that a content plan for Pinterest – and, quite frankly, any other social media site – will really help a company organize and optimize their posts.

The sixth and final tip of the infographic is to “Add a URL to the description to drive traffic to your websites.

Hopefully, people are interested enough to be wanting more information about a product or service associated to an organization that has an account on Pinterest.

What a good marketer can do here is to capitalize on this interest and make it easier for people who want more information about the product, service, company or organization to find the information they are looking for.

Including a link on every Pinterest Pin does just that because it offers a direct path for people to visit a website, blog or other social media account that can be used to ultimately drive sales upward.

Learn the infographic by Happy Marketer below by heart but more importantly, implement the things learned here to your projects.

Pinterest, optimization, marketing, infographic,

Successful businesses know that social media is not only a place for users to unwind and connect, but it’s also a place for companies to grow brand recognition, provide customer service and influence purchases. At present, 25 percent of Fortune Global 100 companies are using Pinterest, and 69 percent of Pinterest users have purchased at least one item they’ve seen on the social site. There’s no question that users are spending more time on social media, continuing to join new networks, and using social media to creatively solve problems. Social media has already changed the way people interact, and it will continue to change the world.

Just a mere 24 hours after a pin on Pinterest, users of the popular image sharing social network who buy products that were pinned by accounts they follow have made a purchase.

If companies find that impressive, 32 percent of purchases of pinned items on the social network happen within 24 hours to a week after posting.

Another 39 percent of purchases happen within 1 to 3 weeks of pinning. According to this infographic, 9 percent of purchases of pinned items on Pinterest happen within two months after pinning. Just a mere 11 percent of purchases of pinned products happen two months after a post on the popular social site.

Furthermore, 41 percent is the percentage of people who do “reverse showrooming” or the practice of browsing online and then purchasing items in brick-and-mortar stores.

Taken in the context of 36 percent of people saying “yes, a lot” and 43 percent of people saying “yes, a little bit” to whether pinning an item on Pinterest influenced their decision to buy the item, these are impressive numbers.

Learn more from the Pinterest infographic below from MCNG Marketing. With this in mind, we at Social Barrel also offer some tips on optimizing your pins on Pinterest and your Pinterest account as a whole.

Make sure your other social media properties are tied to your Pinterest account. For one, this ensures that the search engines (Google, Bing, etc.) know that your Pinterest account is part of your whole portfolio of Internet properties. This helps with search engine optimization (apart from using keywords you target for your posts). Another advantage of this is that people will find it easier to browse your other accounts such as those on Facebook, Twitter and other social networks. People will also find it easier to locate your main site from which they can make their purchases.

Organize your boards so that they make sense. An organized account not only leads to people seeing that you give effort to maintaining your account, it also makes it easier for them to see your content. People find it easier to trust an account that exudes effort. People also find your product in a shorter amount of time if your boards are organized. Given that this infographic suggests that Pinterest really drives sales, make it easier for people to find things they want from your stuff by organizing your boards in a way that makes sense.

Talk about other things aside from your company and products. Remember that on Pinterest and on any other social network, you are cultivating a community. How would it appear if you just kept on talking about yourself and nothing else? That can be very off-putting for your followers and almost always guarantees that many will unfollow your account. By taking useful material, repinning them and of course, crediting your sources, you drive up engagement with the community and show people that you also appreciate other helpful content and are looking for the same things as they are. This tip brings us to our next point.

Promote a lifestyle. The way to self-promote without blatantly doing so on Pinterest is by promoting a lifestyle. Tie your product to a specific lifestyle your target market aspires for and then insert mentions of your product to posts about this lifestyle. This “lifestyle” may include a certain look in dressing, in decorating a home, in products purchased. Organize your boards so that they highlight this certain feel that your followers like. That means you yourself should know your customer and what they like. Because Pinterest is so visual, you should find this easy to do once you figure out what lifestyle it is you are going to promote.

Post things of real value. This ensures that people keep following and recommending your account. Why should people follow you if you are not giving them anything of real value? If people find value in your posts, you are guaranteed more and more fans. Keep things interesting by either posting about things that may inspire, entertain or teach people.

Pinterest, purchase, survey, infographic.

Pinterest may not be the first thing people think of when one mentions social networks but the social media site has a steadily growing user base.

As we have talked about before, Pinterest is a great way to reach out to fans and potential fans and customers for businesses. One just has to plan and execute well to take advantage of the strengths of Pinterest.

Use Pinterest For Business To Increase Traffic – And Sales – Through Your Site

Essential Pinterest Tips [Infographic]

What we have here today is an infographic from Edelman Digital that talks about the best practices when it comes to managing an account on Pinterest.

 Here are the tips including some of our thoughts here at Social Barrel on these specific tips.

 Pinterest, tips, best practices, infographic, insight,

 

Plan Ahead

“Think before you pin,” Edelman Digital shares. “Be strategic about your brand’s Pinterest messaging and concept before launching your brand’s page.”

We couldn’t agree more.

 As we have mentioned in that long Pinterest guide we linked above, Plan your Pinterest attack before setting up your account. This ensures that your goals are apparent and more importantly, you have a specific course of action to follow to attain those clear goals.

The most obvious goal you have is to promote whatever it is that you want to promote. However, this does not mean that you blatantly promote just your stuff. Learn from the third tip this infographic has and that guide we linked above what we mean by not blatantly promoting yourself all the time.

 

Optimize Your Pinterest Page

“Remember that search engines are indexing your Pinterest boards now so it is important to place traffic-driving keywords in your description and categories the board correctly,” Edelman Digital notes.

Be sure to tie pins and pinboards you have on Pinterest to keywords you have optimized all your Internet real estate for. Optimizing for keywords on Pinterest makes it easier for the search engines to prioritize you for certain keywords because you target the same keywords across all your properties whether they be a website, a blog or your social media accounts.

Furthermore, do not forget to link your social media accounts to your Pinterest account.

 

Quit Talking About Yourself All The Time

“As with any social platform, people get bored when brands only share self-serving content,” the inforgraphic says.

It is best if your account also repin content from other Pinterest users, particularly those which your followers may find interesting, or interesting content from your followers themselves. Repinning content from other accounts drives up your visibility with influencers. Repinning content from your followers drives up engagement with the community you are cultivating on Pinterest.

“Avoid solely ‘pinning’ self-promotional content as it appears like spam,” the infographic notes.

As we’ve said in the past, “you should not go overboard with promoting your products through your account.”

Instead, promote a lifestyle, as we’ve said in this comprehensive Pinterest Guide.  When we say “self-promote sparingly”, we mean “blatantly self-promote in a covert way” and you do this by promoting a lifestyle and integrating your products to this lifestyle you are promoting.

Pinterest is great at promoting a lifestyle because it is so visual.

 

Pin What People Are Talking About

Another tip the infographic has is to pin what others are talking about.

“Home decor, colors, organization, infogarphics, quotes and holidays are popular topics on Pinterest. Find ways to connect your brand’s messaging to topics already popular on the platform,” it says.

Learn what your followers aspire for and what they like to pin and then create content that caters to their specific interests.

We here at Social Barrel have advised social media managers before that they should aim to give value to their followers. (Read: 10 Tips To Get More Shares On Facebook) This applies to this tip in the sense that aside from posting content that caters to the interest of followers and potential followers, social media managers should aim for posting content that gives real value. After all, why should I follow your account if I don’t get anything from following it?

 

Cross Promote, But Carefully

We’ve recently written about 5 Reasons Why You Should Customize Your Social Media Content To The Social Network You Use here at Social Barrel. This is what we were talking about when we said you should tailor content to the platform used.

“Share your pins on Facebook. Google+ and Twitter, but not every single one. Choose only the most interesting images to share on other platforms to avoid over-promotion,” the infographic says.

Why should you choose which of your Pinterest content to share on other social platforms? Because not every content on Pinterest will be effective in other social networks.

As we’ve said in the post linked in this tip, “there is no one-size-fits-all approach.”

 

Connect With Your Community

“Go beyond the re-pin! Brands should follow, like and comment on other Pinterest users content to maintain a two-way conversation with their audience,” the infographic advises.

Engaging with your community humanizes your page. This is essential in online communications because, well, people don’t exactly see that real people manage these accounts, don’t they? That is unless they work in the same office as you do.

If people see that you like, comment and also follow accounts, they get reminded of a personal connection they have with your account.

Aside from humanizing your brand or company or account, connecting with your community also drives up engagement which is always a good thing.

 

Use Boards To Segment Your Audience

“Share different boards on your Pinterest page to showcase content by lifestyle or technology,” the infographic notes.

“Different audience segments are interested in different aspects of the brand; use boards to help users navigate and find what interests them most,” it adds.

Aside from helping users navigate your content, following this tip is a way to organize your own thoughts. It provides order to your content and gives off the impression that you put thought into how you present your content.

As we’ve said in 5 Reasons Why You Should Customize Your Social Media Content To The Social Network You Use, “people have an easier time investing their trust in a certain social media account when they know that its managers are making an effort to post useful content.” Anything that boosts trust among your followers should be done, don’t you agree?

 

Enable Your Community To Discover Things They Love And Go Do Them Offline

“Plain, clear and simple; share inspiring things online in order to drive the same interest and passion offline,” Edelman Digital says.

What does this mean? Let’s tie this with the lifestyle your followers and potential followers are interested in or aspire for.

Once you get the attention of your followers and are successfully engaging them with your content, the main end result should be that they are inspired to do the things they love offline. This means that they do the activities you suggest and hopefully, buy or recommend your product or service.

Furthermore, if your followers see the connection between the things you post and how they can do the same in real life, they will notice that following your virtual presence has concrete use for them (e.g. they can do the stuff they see online in real life).

 

Use A “Quality Over Quantity” Approach

We agree with what this tip says: “The most effective brands using Pinterest understand that less sometimes means more.”

“Instead of creating hundreds of boards and pinning many items, they strategically ‘pin’ content that is appropriate, creative and shareable,” it adds.

The downside of too much content is overload. Overload makes it appear that your account is spammy. It’s better to capture the attention of your followers because of deeper engagement with a few content than to capture it because it is all that they see in their feeds.

Furthermore, even if you can argue that all the content you post on your Pinterest account is “quality content”, too much content makes your account look too cluttered.

We also remind you again that “value” should be a word you think about when you are about to post a photo on Pinterest. Ask yourself, “will this post offer real value to my followers?” each time you are about to post.

 

Credit Your Sources

“Pin directly from a source and/or credit the source in the pin caption. This can be as simple as including via ABC in the caption,” says Edelman Digital. [See what we did there?]

Crediting your sources should be done not only because it’s the right thing to do but because it also drive up your credibility.

 

With these tips in mind, go rock Pinterest and boost your business.

 

Pinterest, tips, best practices, infographic, insight,

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