Facebook Reaches 751 Million Monthly Active Users, Earns More From Mobile Ads

During Facebook’s fourth quarter earnings report in January, Facebook CEO Mark Zuckerberg said the company has turned into a mobile company. And as if to quell doubters, its latest fiscal report only strengthened his claim.
Facebook, the world’s largest social networking company, had 751 million monthly active users as of the end of March this year.
The milestone is 54 percent higher than the first quarter of last year, said the company during its first quarter earnings report on …

Facebook Forces Employees To Push Mobile Development

Social networking powerhouse Facebook has its eyes focused towards mobility, with employees forced to use only mobile devices for one whole week.
Facebook product manager Josh Williams said the social network’s ramped up efforts in mobility is enough reason to shutdown access to the website from within the company’s offices.
At the recently ended SXSW conference, Williams divulged and shared the experience that forced him and several Facebook product managers to work internally …

Facebook Will Balance Demands Between Its Investors And Members

2013 has finally arrived. With Facebook looking to extend the reach of its business to generate more revenue, such as video advertising and music streaming, the leading social networking site will have to escape from the trouble set by its initial public offering (IPO) during the first quarter of last year.
The slumps in revenue growth and dropping down shares have increased the adverse effects on Facebook, and its upper rank has to search for new income-generating initiatives. Facebook, the …

Facebook Unveils Mobile Ads for Apps

Facebook has officially revealed that it will allow app developers to include mobile ads in their software through its mobile news feed.
Vijaye Raji, a software engineer who works at the word’s largest social networking company, said in a blog post,
Today we’re announcing a new way for mobile app developers to grow their business with an ad unit that helps them reach and reengage their users.
In the past 30 days, we have sent people to the Apple App Store and Google Play 146 million …

Facebook Acquires ‘Spool’ Engineers For Its Mobile Business

Facebook has acquired the team behind app developer Spool in its latest acquisition of talents to improve mobile business operations.
The agreement between both companies will not include the acquisition of the company nor its assets, clarifies a Facebook representative.
“The Spool team has deep expertise in mobile software development and a passion for making content easy to consume. We’re excited for the team to join and accelerate their vision at Facebook,” said Facebook in an emailed …

Lookout Mobile Security Warns Against Privacy-invading Mobile Ad Networks in Free Apps

Lookout Mobile Security warns smartphone users against free apps containing several advertisements that are potentially invading consumer privacy.
In a report made by Lookout Mobile Security, some ad providing networks, which insert advertising in free apps, access personal information from users through their mobile handsets with an indefinite justification to their purpose. More than 50 percent of the total free apps are fixed with network-provided advertisements and 5 percent or 80 million …