With their popularity in social media, Olympic athletes are looking to have extended earnings from endorsements as they continue to have followers or fans in various social networking sites.
During the Games, a lot of athletes saw a heightened increase in earnings, but if they are able to extend their spotlight time after the games, their global brand endorsements can get them 50 million dollars annually, according to brokers endorsement deals company SponsorHub.
According to Ricky Simms, …

NBC did not offer any live streaming during the 2012 London Olympic Games opening ceremony but rather directed the viewers to its tape-recorded primetime broadcast.
The much-awaited Olympics finally started and despite the network boasting the digital selections it is presenting U.S. sports fans, the entertainment network declared a non-live coverage to the games. It defended its choice in an emailed statement to the Los Angeles Times about the density of operating a live stream to its …

One of the main goals of the 2012 Olympics sponsors is to engage as many consumers as possible through social media.
Olympic sponsors will spend untold millions of dollars in a desperate attempt to shape, mold and control one thing: consumer use of social media. However, this may be easier said than done, and for these sponsors, the risks of losing are significant.
Nate Elliott, a principal analyst and vice president of Forrester Research, points out that “people use social media to connect …

Iran Blocks Official Website for Upcoming 2012 London Olympics / image via dariknews.bg

The Iranian government has apparently blocked the official website for the upcoming July Olympic Games in London.
BBC News Tuesday said BBC has received information via tweets from users in Iran that the official website for the Games is no longer accessible, and users will re-direct to a site that normally carries material from Iran’s official news agencies.
BBC’s Click Farsi program presenter Nima …

Can Internet Speeds Prove Equal to the London 2012 Olympics Needs?

Latest reports from London are expressing concern over the capability of Internet service providers in the UK to handle the huge amount of data expected for streaming as live content when the 2012 London Olympics gets underway this summer.
The UK Internet Providers Association has warned that the problem could pile up when more businesses allow the streaming of Olympic Games content for employees eager to watch the games live …

The British Broadcasting Corporation is planning on broadcasting the coming 2012 Olympics in 3D and an experimental broadcast format called “super hi-vision”.

The BBC is planning on airing some events during the 2012 London Olympics using 3D and an experimental format called “super hi-vision”, said to be 16 times better than HD. Image: Andrea Vascellari / Flickr (CC)

The news comes via UK’s The Guardian which reported that “Roger Mosey, the BBC executive in charge of the …