Apple’s iOS platform has been crowned as the most lucrative among mobile platforms, besting Android and others, according to a new report from Opera Software.
According to the first edition of the State of Mobile Advertising report from the company which makes the Opera web browser, the iOS platform delivered more than the Android platform in the key metric called eCPM.
ECPM is the acronym for effective cost per mille which measures the revenue an ad publisher earns per thousand ad …