comScore, Inc., a leading source of digital business analytics, released last week an analysis of Internet usage via mobile subscription and Wi-Fi utilization on smartphones in the United States and United Kingdom.
Using a census-level behavioural data as basis, the study used a share of unique smartphones that avail the Internet services offered by their operator and connect to Wi-Fi networks as samples to provide for better understanding of the Internet connection patterns across markets. It …

Wi-Fi hotspot at a McDonald's restaurant. (Image: Per Olof Forsberg, via Flickr / CC)

Apple iPhone users are more likely to go online using Wi-Fi networks as opposed to Android handset users, comScore’s latest study reveals today.
The market research company’s analysis, which examined and analyzed mobile and Wi-Fi Internet connections on smartphones in the UK and the US, notes “a significantly higher percentage of iPhones than Android phones [are] connecting to the Internet via …