“Facebook Fatigue” Experienced by Users in Australia

The number of active Facebook users in Australia has reduced by close to 400,000 in a span of  5 months. (Image: via grow.gardenmediagroup.com)

According to a report by Social Bakers, social media monitoring companies, close to 400,000 Facebook users in Australia have left the site since December

Wolfram Alpha Facebook Data Reveals Relationship Patterns in the Social Site

According to a Wolfram Alpha Facebook data analysis, the average number of friends that a Facebook user has is 342. In addition, as it turns out, it is very common for teenagers to change their relationship statuses to married, even if they really are

Facebook Acquires Parse, a Platform for Developing Mobile Apps

Facebook announced last Thursday that the company acquired Parse, a platform for developing mobile apps using services and tools on the

Facebook Forces Employees To Push Mobile Development

Social networking powerhouse Facebook has its eyes focused towards mobility, with employees forced to use only mobile devices for one whole week.
Facebook product manager Josh Williams said the social network’s ramped up efforts in mobility is enough reason to shutdown access to the website from within the company’s offices.
At the recently ended SXSW conference, Williams divulged and shared the experience that forced him and several Facebook product managers to work internally …

Fourth Facebook Data Center to be Built in Iowa

Facebook to build its fourth data center. (Image: jolieodell (CC) via Flickr)

A new Facebook data center will be built in Altoona, Iowa. The new facility will help Facebook increase its computing power; useful given the fact that there is an increasing use of Facebook on smart phones that challenge the social networking sites

Be Seen: 12 Ideas for Visual Facebook Content

Facebook has recently changed its News Feed to put more emphasis on photos and videos. Don’t let your posts get lost in your followers’ News Feeds. Instead, ramp up your use of visual content and watch engagement soar.
You don’t need to hire a professional photographer or graphic designer to have enough visual media to share with your social media audiences. Check out the ideas below for visual content to share on Facebook.
1. Give a glimpse into your work environment
Do you have an …

Teens Are Jumping Off The Facebook Ship [Infographic]

During the last couple of months, we here at Social Barrel have written numerous articles about Facebook, teens and the trend of declining popularity of the social network in this demographic.
READ:
Facebook Is Over, Teenagers Say So
Teenagers Getting Bored with Facebook; Study
Facebook Declining in Popularity Among Teens; Study
That’s according to various sources like the Pew Research Center, Piper Jaffray, The Verge, The New York Times and Facebook itself (one, two).
According to this …

Facebook Has New Logo

Facebook has a new logo. (Image: via gmanetwork.com)

Its probably hard to see but Facebook now has a new logo, according to a report sent out by tech site Mashable. It is a quiet change that showcases a more minimalist and flat look resembling old

Majority of Facebook Users Double Check Comments Before Posting Them

Majority of Facebook Users Double Check Comments Before Posting Them

According to a recent study conducted by a Ph.D. student from Carnegie Mellon University, in collaboration with a Facebook staffer, shows that majority of Facebook users self-censor their comments before they post

Each Facebook Fan Is Worth $174 – Study

A single Facebook fan is worth $174, says a new study.
That is up 28 percent from 2010, an empirical study made by Syncapse, a social media agency, reveals.
In the study, the social media agency and its partner evaluated Facebook fans of brands against non-fans in terms of brand affinity, brand loyalty, cost acquisition, media value, product spending, and recommendation tendency.
Syncapse partnered with research firm Hotspex from January to February this year to collect data from an over …