Google Plus needs to get more engagement from its users (Image: cambodia4kidsorg (CC) via Flickr)

Google recently claimed that 150 million users upgraded to its social networking site, Google Plus, but an article from eMarketer states that the website is still struggling to be relevant.
eMarketer mentioned that “in spite of its fast growth in user numbers, the service has not enjoyed the stickiness of other top social media properties.” In fact, comScore reports show that for the …

Social networking giant Facebook is testing a new advertizing program on 1 percent of its users that places ads and promotions based on real time conversations.
 
Senior analyst Paul Verner with eMarketer cautions that Facebook must be careful not to further infringe on member privacy if they put the new program in place.  Verner warns that in order for the new chat to ad program to work, “Facebook has to pay close attention to not overstepping that balance or risk freaking people out, …

Internet researcher company EMarketer, Inc. today released its first multiyear report and it showed that Twitter Inc. advertizing revenue is likely to triple to $150 million in 2012.  Twitter just launched its advertizing campaign in April and has so far attracted advertisers like Starbucks Corporation, Nissan Motor Co., and Hewlett Packard Co.

EMarketer analyst Debrah Aho Williamson said Twitter, which now boasts 175 million registered users around the world, must further build its user base …