Apple’s iOS platform has been crowned as the most lucrative among mobile platforms, besting Android and others, according to a new report from Opera Software.
According to the first edition of the State of Mobile Advertising report from the company which makes the Opera web browser, the iOS platform delivered more than the Android platform in the key metric called eCPM.
ECPM is the acronym for effective cost per mille which measures the revenue an ad publisher earns per thousand ad …

Lookout Mobile Security warns smartphone users against free apps containing several advertisements that are potentially invading consumer privacy.
In a report made by Lookout Mobile Security, some ad providing networks, which insert advertising in free apps, access personal information from users through their mobile handsets with an indefinite justification to their purpose. More than 50 percent of the total free apps are fixed with network-provided advertisements and 5 percent or 80 million …

MySpace has promised to take three specific steps to protect user privacy after it was discovered that a developer had given user IDs to a data broker.  The social entertainment website said it will encrypt MySpace user IDs, use anonymous identifiers, and cease working with data brokers.

MySpace announced the new security procedures on Wednesday following reports that ad networks and data brokers had been given MySpace user IDs. MySpace announced in a blog post “We determined that a handful …