Apple iPhone users are more likely to go online using Wi-Fi networks as opposed to Android handset users, comScore’s latest study reveals today.
The market research company’s analysis, which examined and analyzed mobile and Wi-Fi Internet connections on smartphones in the UK and the US, notes “a significantly higher percentage of iPhones than Android phones [are] connecting to the Internet via Wi-Fi networks”.
“With the rise in adoption of smartphones, tablets, and other connected devices, network operators have seen a surge in mobile web activity and face new challenges in keeping up with data demands while maintaining their quality of service,” says Serge Matta, President of Operator and Mobile Solutions at comScore.
“As bandwidth usage increases and the spectrum becomes more scarce, operators, OEMs, and others in the mobile ecosystem should understand the different dynamics between the use of mobile and Wi-Fi networks to develop strategies to optimize resources and provide their customers with continued high-quality network service,” he added.
According to comScore’s data-gathering results, 87 percent of all unique iPhone owners in Great Britain used both mobile and Wi-Fi networks to access the Internet, as opposed to 57 percent of unique Android smartphone users.
The data points out this behavioral pattern falls coherent in the US, where 71 percent of unique iPhone users went online through both mobile and Wi-Fi networks, whereas only 32 percent of Android owners used both.
ComScore’s analysis also divulged that 69 percent of overall unique smartphones in the UK accessed the Internet through both mobile and Wi-Fi network connections, as opposed to only 38 percent of unique smartphones in the US.
Moreover, US smartphones on AT&T were more inclined to use Wi-Fi networks compared to other major local telecoms carriers, likely attributed to AT&T having a larger slice in iPhone market share and America’s broadest Wi-Fi hotspot network.
In Blighty, Orange, Telefonica and Vodafone were more likely to use Wi-Fi connections as opposed to their rivals.
“The difference in mobile and Wi-Fi network usage across the U.S. and U.K. suggests that there are a few factors at play affecting Wi-Fi utilization rates,” said Matta. “In the U.K., the scarcity of unlimited data plans and higher incidence of smartphone pre-paid contracts with a pay-as-you-go data model likely contributes to data offloading among users wanting to economize their mobile usage. In addition, the current lack of high-speed data networks in the U.K. might also lead users to seek out higher bandwidth capacity on Wi-Fi networks. In the U.S., the increased availability of LTE, 4G and other high-speed data networks currently make it less necessary for smartphone users to offload, but it’s also possible that the diminishing availability of unlimited cellular data plans will eventually push more usage to Wi-Fi.”