In the business world, ignorance is not bliss. What you don’t know can, and often will, hurt you. For instance, if you’re unaware that your site is slow, you might eventually end up losing a lot of customers because of that.
Think that’s an exaggeration?
Here are some statistics that show how important fast page loading time is for your business. Did you know that:
39% of viewers abandon a site if its images take a long time to load or don’t load at all
Slow website is the main reason for abandoning a purchase for 51% of U.S. online buyers
For 52% of buyers fast page loading is an important criterion for site loyalty
As you can see, fast website page loading is a crucial success factor for online businesses. If you don’t want to run out of business, use these tips to speed up your site.
1) Ensure Images Load Quickly
If your images are unreasonably bulky, they might take a lot of time to load, especially on mobile devices, such as smartphones. Consider compressing them to speed up page loading time.
2) Defer Video
For the mobile version of your site, it would be best if you don’t have an embedded load up automatically. While videos help you engage better with your viewers, they can significantly slow down page loading. That’s why it is better to simply render an image of the embedded video when the page loads. All other elements required to play the video will load the moment a viewer clicks on the video. Through this technique you’ll be able to present video content to viewers without slowing your site speed.
3) Compress Files
Bulkier files increase page weight and consequently increase page loading time. Use a good compression tool, such as Gzip, to compress your CSS and HTML files, both of which have quite a bit of repetitive content.
If you think you can’t make these improvements yourself, we recommend you rope in the services of a talented web developer. Given the fact that page loading speed is absolutely crucial for your business, as illustrated via below infographic prepared by the ‘Hosting Tribunal’ team, this is one investment you won’t regret.