Everyone wants a piece of Stories; a feature made popular by Snapchat. YouTube is the latest to signify its interest and has started testing a feature called “Reels.” Reels, according to TechCrunch, is not an exact version of Snapchat’s Stories because YouTube wants to add some changes to it. It will appear in a brand-new tab on a creator’s channel—something that makes it different from Instagram’s and Snapchat’s versions.
In an announcement a couple of days ago, YouTube’s senior product manager, Roy Livne said Reels are “YouTube’s spin on the popular “stories” format.” He explained further on why the Google subsidiary is joining the long list of social networking companies that have launched their own versions of Stories:
“We learned that you want the flexibility to create multiple Reels and have them not expire, so we’ll give you those options. We’re also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers. Just like we did with Community, we’ll be experimenting with a beta version of Reels to learn and improve the product before expanding to more creators.”
With Reels, creators on YouTube can express themselves and engage fans without having to post a full video. Reel’s unique selling point, unlike the original Stories, is one that gives creators to make multiple videos that won’t get expired. Creators can make a couple of mobile videos of up to 30 seconds each, add filters, text, music and many more.
YouTube tells TechCrunch that Reels could find their way to a viewer’s home page as recommendations, but that can only happen when YouTube sense that there’s an engagement with the feature.
The video-streaming website recently pulled the plug on paid content, and instead opened the door to gaming creators to make money on their channels. Users were from last September blocked from creating new paid content on the site—indicating that an end had finally come to paid content.
Paid content was launched in 2013, but failed to achieve desired results—and unsurprisingly had to be discontinued to pave way for something different. Barbara Macdonald, Product Manager at YouTube said less than 1 percent of creators used paid content before this latest decision to pull the plug.
The gaming community on the other hand, continues to grow—and that of course encouraged YouTube’s latest move. Apparently, the time is ripe, according to the Google-owned company to part ways with paid content and give gaming creators big opportunity to make money. “We’re excited to see how your creativity with sponsorships can help you both build stronger communities and bigger businesses,” Barbara Macdonald, Product Manager at YouTube said last September.
As expected, you must have a “gaming channel” in order to be able to have access to Sponsorship. Along with having a “gaming channel,” you are expected to have the following requirements in order to access Sponsorship.
- Your channel is enabled for live streaming.
- Your channel is monetized.
- Your channel has over 1,000 subscribers.
- You are over 18 years old.
- You are located in one of the available locations.
- You are in compliance with our terms and policies.