Taiwanese advertisers have used the image of late Steve Jobs to advertise the Action Pad tablet running Android, reports Reuters.
In the commercial, role of Steve Jobs is played by the Taiwanese comedian Ah-Ken. The video comedian is dressed in regular dress of Jobs – a dark sweatshirt and light jeans. He is also depicted with angel wings and a halo over his head. However, there is no mentioning about the name of Steve Jobs or Apple in the commercial.
The actor, who plays the role of Steve Jobs, has been shown presenting a new tablet. He pulls out his Action Pad, running Android platform, showing its functions, and in the end of this 20 second commercial he adds, “Thank God I finally get to play other tablets.” Clip has been released with English subtitles.
As reported by Droid Matters, the commercial has drawn a lot of criticism on YouTube. Many users have called it tasteless, and some have even called for a boycott of the company. Spokesperson of Action Electronics, the maker of Action Pad, Chelsea Chen while explaining the commercial, said “Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good.” She also noted that the company has in no way tried to exploit the death of Steve Jobs, or laugh at him.
Chelsea Chen also said that she has not received any comments from Apple.
Just last month, a Hong Kong company In Icons had to suspend the launch and sale of action figures depicting Steve Jobs. The company explained that was approached by the relatives of Jobs and Apple’s lawyers. According to them, Apple sent a letter to the manufacturers of figures, telling them that the use of company’s logo or names of its employees without their permission is illegal.
Products running Android mobile platform are the main competitors of mobile devices from Apple. Steve Jobs himself, as follows from his biography, during his lifetime always spoke negatively about the Google developed operating system.