Ancestry and Spotify are teaming up to give you an unusual offering. When you provide Spotify results of your AncestryDNA test, the music streaming service can present a playlist based on your origins. Spotify is taking advantage of the increasing popularity of genealogy services by giving you a curated playlist.
But the latest offering is not as cutting-edge as it sounds. The reason for this is that the music streaming service will only give you the playlist with historic music from the nations revealed in your DNA results.
If you have Chinese heritage, for example, you might have a playlist that includes the classical musician Wu Fei. In other words, this feature will only encourage you to discover the music of your heritage.
As regards to privacy, Ancestry assures that the music streaming service is not authorized to access DNA data of its customers. In fact, they can enter regions manually into the generator on Spotify to create a custom playlist. Doing so allows Spotify to create a playlist that includes songs by musicians from the regions you entered and a wide array of musical genres.
This offer caused a lot of people to wonder whether to trust a tech business to suggest songs according to their genetic origins.
Meanwhile, Adobe Analytics introduced a series of new functions for its clients. These new features enable its clients to collect an exceptional amount of details from the audio streaming habits of their users. The analytics include several streaming measurements. It also comes with a learning tool that identifies patterns and determines the most valuable segment of listeners.
This latest analytics tool offers over 70 metrics. They could observe even the tiny details of customers’ streaming habits, like the rate of play seconds versus the rate of pause.
With detailed analytics tools, companies could explore the minds of their listeners to better monetize their services. It is true that several streaming services have their own teams to study their users’ habits. However, companies who wish to add ads to the content would want to get details of their customers. It is vital for them considering the booming audio industry. In a recent report, digital audio advertising increased 42 percent last year. After Instagram and Amazon, Spotify was the third most preferred ad platform.
On the other note, Apple Music is transforming its free users into paid subscribers. And the rate is three times higher than Spotify’s. North American subscriber count is at 21 million, while Spotify only managed to get 20 million.
Then again, Apple must still boost its service to help it grow. Keep in mind that it has more than 700 million active iPhone users but only 45 million of them are using and paying to use the service.
One of the reasons for Apple’s high conversion rate is that most iPhone owners have disposable income. Furthermore, Apple owns iOS which provides integrated music experience and notifies its iPhone owners to subscribe.
Despite its high conversion rate, Spotify still dominates the market as it enjoys a 62 percent share while Apple has a 34 percent share.