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Social media behavior has come to a point where nearly half of social networkers are trying to catch up with the latest social networking sites because they have a psychological Fear Of Missing Out. Because of the additional social media and email user accounts and difficult password management, more social networkers now want to go on a vacation from social networking.
MyLife.com has published the results, along with an infographic, of a U.S. survey on social media behavior to show how overwhelmed social networkers are with the growing number of social networking accounts they have to manage.
Multiple Social Networks
The study found that 42 percent of U.S. online adults own more than one social networking account in 2013. The figure also accounts the 61 percent jump for social networkers 18 to 34 years old.
Fifty-one percent of respondents said they belong to multiple social networks or admitted they now visit these channels more often than in 2011.
The average U.S. online adult owns an average of 3.1 email addresses, a 2.6 percent jump from 2012.
Sixty-eight percent of the respondents manage different and diverse groups of family, friends, contacts, and colleagues across multiple social networking sites.
Due to the rapid rise in numbers, 58 percent of respondents want a single tool to manage their digital life.
The Psychological Effect
Accordingly, the report said more than half of respondents admit to having FOMO. With 27 percent of respondents waking up in the morning to check their social networks and email accounts, people feel weighed down by the hyperactive online life that social networking vacations are rising.
Fifty-two percent of respondents have reflected or taken a vacation from at least one social network during the previous year.
About 56 percent of respondents feel anxious on missing a key event or update whenever they turn around from their social networks. Nevertheless, some social networkers are hooked, as 26 percent of respondents said they would rather stop smoking or watching reality TV first than give up their social networking profiles.
Other Notable Findings
1. Men are more likely than women to be a member of Twitter.
2. Women are more likely than men to be a member of Pinterest.
3. Among millennials, men are more likely than women to use Instagram.
4. Even though YouTube is the third-most popular social network for men at 29 percent, only 10 percent of women are members of the online video streaming site.
5. Women are more likely than men to use a social network to reconnect with previous acquaintances or people from the past.
6. More people stay in touch with friends through personal email accounts, followed by social networks and landline calls.
7. LinkedIn adoption among social networkers has increased from 22 percent in 2012 to 29 percent in 2013.
8. Foursquare is the least-leveraged social network among respondents.
Overall, respondents want celebrity updates to disappear from their social networking feed, on top of petitions, selfies, and food porn.
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