:)
3 Ways That Social Media Has Changed Society
May02

3 Ways That Social Media Has Changed Society

When MySpace first emerged, it was all about glittering GIFs and keeping up with your top friends list.  The concept behind it was sharing what was going on in your life and digitally connecting with friends from the real world. Over the past 10 years, however, social media has become much more than just a place to post your favorite songs and photos.  Facebook and Twitter have totally transformed society in ways which most people...

Read More
Reddit reaches 330 million monthly active users, ties with Twitter for third
Apr24

Reddit reaches 330 million monthly active users, ties with Twitter for third

  Facebook, Instagram, Twitter – these social platforms easily come to mind when marketing your brand. But have you considered doing business on Reddit? Well, you have to. The latest numbers show this platform is gaining traction—fast. Data shows it has crossed the mark for 330 million monthly active users (MAUs). It is also the fourth most-visited site in the US, according to Alexa. Twitter has the same MAUs, making Reddit a top...

Read More
3 ways social media helps students in learning science
Mar28

3 ways social media helps students in learning science

Social media is often portrayed as detrimental to students’ learning and growth. Reasons cited include time wasted in chatting and engaging in other social media related activities such as commenting, tweeting, posting pictures etc. But, as every thing has at least 2 aspects, social media also aids students in STEM (Science, Math, Engineering, & Technology) education. A study conducted by University of Kansas found out that...

Read More
What Can Tech Companies Learn From Snapchat When Releasing Updates?
Mar03

What Can Tech Companies Learn From Snapchat When Releasing Updates?

Unfortunately, you can’t please everybody. The people who create tech interfaces must recognize this fact. These individuals need to think about clashing ideas from users to boost the experience on their favorite platforms. However, their consumers aren’t the only ones whose choices need to consider. Apart from their users, they also have to count their advertisers. They are the ones that desire their photos and videos prominently...

Read More
How Brands Can Use Consumer Behavior Data on Social Media to Boost ROI
Feb24

How Brands Can Use Consumer Behavior Data on Social Media to Boost ROI

More than just a platform to get your brand known to a wider audience, social media is a significant source of consumer behavior data that can help you improve your overall marketing strategy and, ultimately, your ROI. Why track social media behavior Consider social media’s massive influence on the buyer’s journey. In an International Data Corporation global survey, a vast majority of top-level business executives (84%)...

Read More
Is Technology Killing Us Slowly?
Feb17

Is Technology Killing Us Slowly?

Technology boosts intellect and bridges gaps. But something seems amiss. We have lost our sense of purpose. We develop new technologies only to prove that we can do it. In a tech-driven economy, we produce more information than we can consume. And the producers compete for our short attention span. If their business model gets us hooked, they consider it successful. But what we see is superficial. As tech booms, we become more...

Read More