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5 Metrics for Social Media Success
Aug09

5 Metrics for Social Media Success

Months have passed since you last set up profiles on different social media channels. Now you are running campaigns, joining communities and participating in conversations. Maybe you are also paying for marketing and ads. But how do you know which strategies are working? Have you been doing analytics or tracking metrics? How do you know which metrics are relevant for social media success? What works for other businesses may not work...

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YouTube Lets Video Creators Appeal Advertising Limits
Aug08

YouTube Lets Video Creators Appeal Advertising Limits

YouTube has been setting new rules for video creators over the past few months, especially when it involves making money through advertising. Some creators are losing income and had trouble determining the demonetized videos. They have also been looking for reasons why. On Monday, YouTube announced a way for creators to know which videos are inappropriate for advertisers and to appeal for unfair bans in the company’s advertising...

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Can Social Media Pose Risks For Businesses?
Jul25

Can Social Media Pose Risks For Businesses?

Social media can pose risks for any businesses. Unfortunately, those risks are less understood. Some business owners think that the social media activities of their employees won’t affect their organization. Unfortunately, the information they publish to their social media accounts could be used against them. Attackers utilize social media as a surveillance tool to make a plan on how to attack their targets. If an employee tweeted...

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How to Start Your Own Social Media Marketing Company
Jul21

How to Start Your Own Social Media Marketing Company

Are you thinking about taking the plunge and starting your own social media marketing company? This is still a relatively new area of online marketing and there is a huge demand for online experts who can leverage the power of the most popular social media platforms such as Facebook and Twitter. However, before you start your new venture, there are some important points you should be aware of. Below are some the most important of...

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Smart Ways to Skip Social Trace without Upsetting the Consumer Protection Acts
Jun23

Smart Ways to Skip Social Trace without Upsetting the Consumer Protection Acts

When social media first came into existence it was a field day for skip tracers till they realized that there were scores of rules and regulations protecting their debtors. So, is all the information that you can easily collect from social networking sites completely unusable? What are the ways in which you can reach out to your client without overstepping any legal boundaries? The FDCPA act passed in 1977 applies to all third-party...

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5 Great Social Media Tips for Small Businesses
Jun22

5 Great Social Media Tips for Small Businesses

These days, if you want your small business to be successful, you need to have a social media presence. And that means your brand has to have true omnipresence, being everywhere at once so consumers know you and your product or service is legitimate. This may sound a little overwhelming at first, given how many popular social media networks exist now, whether it’s Facebook, Twitter, Instagram, Yelp, or Foursquare (and that’s only five...

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