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4 multilingual mistakes to avoid on social media
Feb15

4 multilingual mistakes to avoid on social media

  Social media is an increasingly useful way for businesses to engage with current customers and gain new ones. It’s no surprise that, according to the Social Media Marketing Industry Report 2015, 93% of marketers now use social media for business. However, what happens when you want to use social media to target audiences in foreign countries? Well, that can be a little more complicated. For businesses with an international...

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5 ways to use Twitter for customer support services
Feb06

5 ways to use Twitter for customer support services

Twitter makes it absolutely easy for brands and businesses to connect with their customers. The microblogging platform may not be enjoying the best of times these days—partly to do with not being able to handle troll and harassment, however, it still remains a top gun when it comes to engaging with customers. Brands enjoy using Twitter for a lot of reasons, and your business can get in the mix as well. Getting customers is even as...

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What Are Automated Rules And How To Use Them In PPC Advertising 
Feb05

What Are Automated Rules And How To Use Them In PPC Advertising 

  Managing a pay-per-click advertising campaign can take up an inordinate amount of time and resources. A PPC ad manager is expected to craft dozens, if not hundreds, of ad messages and once these ads are activated, the manager is also expected to measure the performance and tweak the campaign parameters continuously. Depending on your budget and the number of active campaigns, this can turn messy very quickly. Automated rules...

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Are You Sharing Too Much On Social Media? Here Are Some Signs That You Are
Jan28

Are You Sharing Too Much On Social Media? Here Are Some Signs That You Are

It’s okay to post a photo of yourself once a week. But posting a selfie every day is drawing the line. You may love your dog so much that you can’t help but take photos or make videos when it does adorable tricks. But you don’t have to post every photo or single video of it. If you do these things, then it’s a sign that you share too much on social media. What Other Signs That Can Tell You Are An Oversharer On Social Media? Posting...

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Meteoric growth and popularity of online dating apps [Infographic]
Nov30

Meteoric growth and popularity of online dating apps [Infographic]

Online dating apps are the new phenomenon in the world of apps. Did you know that Badoo, which has 60 million active users and operates as a social network and dating app, is the first dating app to be inducted into the ‘100 million club’ in the Google Play store? This is hugely significant because it joins other giants of the app industry in this feat. These include: music app Spotify, instant messaging apps Whatsapp and Snapchat, as...

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What’s Next for Cybercrime: Social Media?
Nov22

What’s Next for Cybercrime: Social Media?

When the Twitter account of the CEO of the world’s biggest social media network is hacked, you can be certain that social media platforms are ripe for cyberattacks. No amount of cyber planning by Facebook CEO Mark Zuckerberg prevented the hack. Other celebrities and corporate accounts, including Roger Goodell’s NFL Twitter account, have been similarly compromised. Stopping, or at least minimizing the damage from a hacked social media...

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