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Using Social Media Professionally
May22

Using Social Media Professionally

  Social media is an increasingly pervasive part of our lives, with Facebook and Twitter rapidly becoming the default platforms for keeping up to date with our family and friends, while anyone in the business world needs a presence on LinkedIn. We already know that a social media presence can boost your SEO and digital marketing, but what might be less obvious is the sheer scale of benefits that professional use of social media can...

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4 Social Networking Tips for Your Business
May06

4 Social Networking Tips for Your Business

Social networking connects more people today than it was decades ago, as it efficiently bridges multitudes across the internet and social media. In taking your business online, you may find social networking harder than expected during its early stages. You for one must identify the right target audience and assertively talk to them about shared interests. Below are four tips to start building a network from scratch. Learn to Listen A...

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3 Ways to Create Simple Tutorial Videos for Social Media
May02

3 Ways to Create Simple Tutorial Videos for Social Media

Tutorials are one of the most popular types of videos on social media, and for good reason. Aside from the advantages videos generally provide in terms of viewership and engagement levels, tutorials are inherently useful due to their nature and as such tend to be of additional interest to viewers. Because of how popular and suitable tutorials can be, many brands use them as a staple form of content on social media. The tutorials can...

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Simplifying Social Video Content and the Generational Gap
Apr29

Simplifying Social Video Content and the Generational Gap

Social media represents a relatively new trend in human history. Never before have we been more connected, and never before have we been so accessible. When you start to think of the fact that Facebook itself is over 13 years old now, it can begin to make some of the older users’ heads spin. The fact is that some members Gen Z have never known a world without social media, with parents who have documented their lives from birth with...

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5 must-have tools of a Social Media Manager
Mar03

5 must-have tools of a Social Media Manager

The task before the social media manager has never been more tasking than it is today. Actually, there are more tools available for him [the social media manager] to ease his work; but did you know that it really is not as easy as it looks? He has to post, tweet, retweet, and republish his content at different times of the day. What is prime time in one part of the world may not be significant to other targets in other regions. He...

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6 Outstanding Ways to Get Your Content Shared by the Top Sites
Mar01

6 Outstanding Ways to Get Your Content Shared by the Top Sites

Undoubtedly, content marketing is one of the best and most cost-efficient strategies to achieve measurable results from your online marketing campaigns. The content, when written in a structured and interesting manner, not only helps a website attract visitors, but also helps the website gain credibility in the search engines. Consequently, the website is ranked higher and becomes capable of generating valuable leads. However,...

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