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5 must-have tools of a Social Media Manager
Mar03

5 must-have tools of a Social Media Manager

The task before the social media manager has never been more tasking than it is today. Actually, there are more tools available for him [the social media manager] to ease his work; but did you know that it really is not as easy as it looks? He has to post, tweet, retweet, and republish his content at different times of the day. What is prime time in one part of the world may not be significant to other targets in other regions. He...

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6 Outstanding Ways to Get Your Content Shared by the Top Sites
Mar01

6 Outstanding Ways to Get Your Content Shared by the Top Sites

Undoubtedly, content marketing is one of the best and most cost-efficient strategies to achieve measurable results from your online marketing campaigns. The content, when written in a structured and interesting manner, not only helps a website attract visitors, but also helps the website gain credibility in the search engines. Consequently, the website is ranked higher and becomes capable of generating valuable leads. However,...

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4 multilingual mistakes to avoid on social media
Feb15

4 multilingual mistakes to avoid on social media

  Social media is an increasingly useful way for businesses to engage with current customers and gain new ones. It’s no surprise that, according to the Social Media Marketing Industry Report 2015, 93% of marketers now use social media for business. However, what happens when you want to use social media to target audiences in foreign countries? Well, that can be a little more complicated. For businesses with an international...

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5 ways to use Twitter for customer support services
Feb06

5 ways to use Twitter for customer support services

Twitter makes it absolutely easy for brands and businesses to connect with their customers. The microblogging platform may not be enjoying the best of times these days—partly to do with not being able to handle troll and harassment, however, it still remains a top gun when it comes to engaging with customers. Brands enjoy using Twitter for a lot of reasons, and your business can get in the mix as well. Getting customers is even as...

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What Are Automated Rules And How To Use Them In PPC Advertising 
Feb05

What Are Automated Rules And How To Use Them In PPC Advertising 

  Managing a pay-per-click advertising campaign can take up an inordinate amount of time and resources. A PPC ad manager is expected to craft dozens, if not hundreds, of ad messages and once these ads are activated, the manager is also expected to measure the performance and tweak the campaign parameters continuously. Depending on your budget and the number of active campaigns, this can turn messy very quickly. Automated rules...

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Are You Sharing Too Much On Social Media? Here Are Some Signs That You Are
Jan28

Are You Sharing Too Much On Social Media? Here Are Some Signs That You Are

It’s okay to post a photo of yourself once a week. But posting a selfie every day is drawing the line. You may love your dog so much that you can’t help but take photos or make videos when it does adorable tricks. But you don’t have to post every photo or single video of it. If you do these things, then it’s a sign that you share too much on social media. What Other Signs That Can Tell You Are An Oversharer On Social Media? Posting...

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