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How Brands Can Use Consumer Behavior Data on Social Media to Boost ROI
Feb24

How Brands Can Use Consumer Behavior Data on Social Media to Boost ROI

More than just a platform to get your brand known to a wider audience, social media is a significant source of consumer behavior data that can help you improve your overall marketing strategy and, ultimately, your ROI. Why track social media behavior Consider social media’s massive influence on the buyer’s journey. In an International Data Corporation global survey, a vast majority of top-level business executives (84%)...

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Is Technology Killing Us Slowly?
Feb17

Is Technology Killing Us Slowly?

Technology boosts intellect and bridges gaps. But something seems amiss. We have lost our sense of purpose. We develop new technologies only to prove that we can do it. In a tech-driven economy, we produce more information than we can consume. And the producers compete for our short attention span. If their business model gets us hooked, they consider it successful. But what we see is superficial. As tech booms, we become more...

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Social Media Use Linked to Overspending and Overeating, Study Shows
Feb14

Social Media Use Linked to Overspending and Overeating, Study Shows

In December 2017, Facebook social scientists posted study results on how the social network affects the mental health and mood of its users. The blogpost, authored by research head David Ginsberg and scientist Moira Burke, cited several studies accusing social media for the rise in depression, disaffection, and anxiety. “Compelling,” they thought. One study found a connection between clicking Likes and links and a low sense of mental...

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Pinterest Lens now with more than 600M visual searches per month
Feb11

Pinterest Lens now with more than 600M visual searches per month

Pinterest Lens continues to rack up the numbers one year after its launch. Its users have been searching for images taken with the in-app camera using Lens. And the user base continues to grow. To celebrate its first anniversary, Pinterest says it now has more than 600 million visual searches per month. The milestone is consistent with its last announcement. In August 2017, the company reported an increase in visual searches of nearly...

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Social Networking and Internet – Pros and Cons
Feb09

Social Networking and Internet – Pros and Cons

“Technology is a useful servant but a dangerous master” – Christian Louis Lange Whenever an immense change occurs in the world, it creates a debate over the nature of that change i.e. whether it is good or bad. There is no doubt that numerous changes have happened in the 21st century. The advanced technology is one of the biggest and revolutionary changes ever in the history of mankind. While human beings were trying to...

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How to spot fake social media accounts [Infographic]
Feb06

How to spot fake social media accounts [Infographic]

Fake news is, well, in the news a lot lately. From Russian interference with the 2016 Presidential election to pervasive false stories meant to divide people, fake news has a lot of different underlying goals. Fake social media accounts are often the culprits behind the spread of fake news, and they are a lot more prevalent than you may think. You may be following a fake social media profile or two right now and you would never even...

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