The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore.
If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services. You may as well train a carrier pigeon to communicate your offer to prospective clients.
You may as well write a message in a bottle and throw it in the ocean.
Ok, ok. you get the point.
The status quo has changed dramatically for modern businesses, but what’ else is new? Things always change in business. The only constant in business is change, right?
However, the top strategy consultants will tell you that consistency is the path to success. This leaves some small business owners stuck in a conundrum. How can you adapt to change and remain consistent?
It’s not easy but nothing worth doing ever is.
How to capitalize on Social Media Trends for Small Businesses in 2013: