The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore.
If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services. You may as well train a carrier pigeon to communicate your offer to prospective clients.
You may as well write a message in a bottle and throw it in the ocean.
Ok, ok. you get the point.
The status quo has changed dramatically for modern businesses, but what’ else is new? Things always change in business. The only constant in business is change, right?
However, the top strategy consultants will tell you that consistency is the path to success. This leaves some small business owners stuck in a conundrum. How can you adapt to change and remain consistent?
It’s not easy but nothing worth doing ever is.
1. Show Up and Show Out.
Be yourself. Be somebody important. This is the shortest simplest advice possible. “Yourself” is a role that you should play for your family and friends in your personal relationships. You won’t get very far playing this role with people who don’t know you on social media. The role you need to play here is “somebody important.” What’s needed most is the interesting and knowledgeable version of yourself. While your friends may think you are a crazy goofball and call you odd nicknames there could be a client in Miami that thinks you are a talented genius. The goal is to emphasize your expertise and professional experience in order to position yourself as someone important. How to show up and show out:
2. Get Tribal. The latest trend in social media for business in 2013 is the idea of tribes. Seth Godin’ tribes book is now the de facto instruction guide for how to network on social media. The first step is to identify the tribe leaders, gate keepers, decision makers, and thought leader in your industry. Follow all of them. The goal here is to position yourself as one of their peers in the eyes of your clients. How to connect with key players in any industry:
In closing, the point is it’s not about adapting to change but anticipating and expecting it so that you can capitalize. Think about it like the changing seasons. You’re not surprised in the fall when all of a sudden it starts getting cooler, why? Well, you anticipate this change.
Social Media trends will always remain the same, that is they will change. Like a moving target that’s constantly avoiding a direct hit. They goal isn’t to resist the change but flourish because of it.
Now its back over to you, how do you plan on taking advantage of social media trends in 2013?
This guest post was written by Darnell Jackson who is the founder and editor of Your Online Business Resource. Learn more about him here and get connected on social media.