Most small business owners have social media accounts to help them market their products or services. However, the majority of them don’t experience the success that popular brands get.
Big brands’ social media campaigns are always successful. People are flocking to their channels, re-sharing or commenting on their posts. As a small business owner, you can’t help but wonder how come they’re successful and you’re not.
You may wish you could have the same success as them. Unfortunately, you have a limited budget.
The good thing is that no matter what size of business or budget you have, your social media campaign can be successful if you know how to implement some simple social media techniques that famous brands use to create a successful social media campaign.
Overcome the lack of authenticity
Many brands have difficulty getting personal with their audience, thereby, hurting their campaign and overall sales. Their lack of authenticity is a problem that they must overcome to increase engagement and boost sales.
To remedy it, they provide people a behind-the-scenes look at their employees and fans. Most of their posts highlight the emotional connections that people feel when they’re using their products.
Don’t forget to share your weaknesses. Make fun of yourself, but don’t go overboard. Your brand will look more genuine to your audience.
When you apply it to your campaign, people will instantly feel a personal connection to your brand. Soon, your campaign will have quality impressions and improved mentions.
You may use social media listening tools to know what your audience is saying about your brand.
Use social media for customer support
Allow your customers to use your social media channel to share their concerns or inquire about your products or services. Then, use a social media monitoring tool to know the things that are being said about your company.
You may need to have a customer service team to reach out to your clients so they can get an update about your brand. However, if you can’t afford to have a team to answer questions quickly, you can still improve your customer service through social media by using a social media listening tool.
This tool lets you see the mentions you get. Once you know what people ask about your brand, you can answer them immediately through your social media channel.
Your target will start to notice that your brand interacts with social media. It can help in freeing up your phone lines, thereby, simplifying your customer support efforts.
Use influencer marketing
It’s a popular trend. The reason for this is that individuals would purchase a product or use a service if it’s endorsed by an influencer or a celebrity. It’s a form of social proof. One great example is Starbucks. It used influencer marketing to boost its Frappuccino Summer of Fun campaign.
The company worked with social media influencers to help them reach new customers.
As a small business owner, you may think that you won’t find influencers to help boost your brand. One of the many ways to identify the influencers in your niche is to use a tool to find them. Klout is a great tool to achieve this purpose.
After finding them, you should start interacting with them frequently. Develop a relationship before you approach them to be part of your social media campaign.