Social Media Sites That Failed To Stay Relevant

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Social Media Sites That Failed To Stay Active

Source: https://pixabay.com/en/stone-cross-cross-cemetery-tomb-2533880/

Before Facebook, there were dozens of social media sites that failed to thrive. They have come and gone. They tried to be better but could not stay alive.

What are these social media sites that have vanished? May they rest in peace.

Friendster

Before Facebook, there was MySpace. And before MySpace, there was Friendster. The management decided to take a break and pause its services since 2015.

The problem with this site was that it emphasized on the media and failed to focus on the social part. But it did allow its users to contact other members and share online content with them. Users could share photos, message and comment other people’s content. Friendster is considered as the grandfather of social networks. In fact, it was a top online social network service until MySpace had overtaken it.

Although it redesigned as a social gaming platform, it did not prosper the way it had hoped for. It’s not dead yet but it’s taking a break. But as a social media site, it has gone a long time.

MySpace

It’s still active. But it has evolved into a “news” platform. MySpace was once a social networking site. Founded by Tom Anderson and Chris DeWolfe, this social networking site continued to lose its membership because of Facebook.

Although there were several theories of its demise, many believe that it was Facebook that killed it when it started to look uncool. Thus, when people found a better way to connect with other people through Facebook, they got hooked and never looked back on MySpace.

When it became a music platform and got support from Justin Timberlake, people thought that it would flourish. Unfortunately, it struggled to remain relevant resulting in the reduction of its staff.

One of the reasons it didn’t go well is that MySpace was unable to evolve with the social web. Facebook, on the other hand, was innovative allowing MySpace to scramble.

Another reason is that the social networking site was created by the people from the entertainment industry and not from the tech industry. Thus, it could not innovate the same way as Facebook. Mark Zuckerberg’s social networking site offered a better way to find and network with friends.

Orkut

Dissolved in 2014, Orkut was once a promising social networking site owned by Google. Its concept was to help users find new and old friends while maintaining their existing relationships.

Members can be a fan of any of the friends on the list. They can evaluate whether a certain friend is cool, sexy or trustworthy. It had cool features, but no one stood out. One of the reasons is that it was not built to cater to a large group of users without having to disrupt the quality of its content. Hence, its demise in 2014.

Ello

Also known as the anti-Facebook, this social network site aimed to be an ad-free platform. It tried to challenge Facebook. Unfortunately, it lost. Although it’s still active, it might not be too long before it’s going to say goodbye. Currently, it struggles to stay relevant in the increasingly competitive social network business.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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