According to a research conducted by CNBC, 2012 is the year when most businesses applied social media into their corporate activities.
In particular, 69 percent of European executives are convinced that social media is a necessary tool for their business and marketing plans.
Twitter, for example, is gaining ground as a business tool. The study reveals that 80 percent of users follow tweets by investment strategists or senior business celebrities.” This number is a significant increase from last year’s 61 percent and 2010’s 31 percent.
In fact, social networking membership among Europe’s business elite has increased to 87 percent this year, compared to 74 percent last year and 60 percent in 2010.
In Europe, Facebook is the most popular website, while LinkedIn is increasing in membership as well, along with Twitter.
Social networking site access at home is still very high (above 90 percent), while access to these sites on mobile devices is steadily increasing. This year, that number is 69 percent, from 61 percent last year and 55 percent in 2010.
People now have a good sense of the value of social media as a tool for business, and therefore its acceptability in the office has increased to 75 percent this year, compared to 55 percent last year and 32 percent two years ago.