Several brands in specific industries are barely felt on Pinterest. Global brand firm Digitas and analytics suite Curalate have released an infographic that details brand engagement on Pinterest for three markets: fashion and retail, automotive and electronics.
The study found that 70 percent of brand engagement on Pinterest is user-generated, unlike Facebook and Twitter, where companies push campaigns using verified accounts and pages. At Pinterest, the community shares more personal …

Pinterest is a very handy tool to curate things you like. Just like any other social networking site though, it does have its weird sides.
We recently talked about how Pinterest can be used to boost traffic and sales through your site. However, not every Pinterest users is using Pinterest for business.
Out of the many things you can post on Pinterest, some users find joy in posting things that make you go, “Whoa! That’s not too cool. It’s – uhm – creepy.”
Granted that …

Pinterest has just gotten a $30 million investment from venture capital firm SV Angel in the company’s secondary sale round.
According to a report from TechCrunch, the investment was confirmed to them by SV Angel cofounder David Lee.
The investment was first spotted in a filing at the United States Securities and Exchange Commission detailing a separate fund raised by the venture capital firm called SV Angel-III Growth P.
According to reports, the investment is at the same $1.5 billion …

Looking at how Social Media has grown over the last couple of years with millions of users joining and getting active, it’s no surprise that brands have got on to the Social Media bandwagon too. After all, going where your consumers and prospects are makes good business sense.
Most brands have followed the natural path of Social Media adoption. Which starts with creating a basic presence on a few Social Media platforms (Facebook, Twitter, YouTube being the most popular), and often hiring an …