Social Media Used by Real Estate Agents to Stay Relevant

Social media is the latest tool being used by real estate agents and anyone that sells and buys

Social Media Marketing; a Priority Among SMEs in 2013

According to a survey conducted by Groupon, 58 percent of small and medium-sized enterprises, or SMEs, will enhance their use of social media this

Twitter Introduces Two-Factor Authentication Via SMS

What do Amazon Web Services, Dropbox, Facebook, Google Accounts, Microsoft/Hotmail, PayPal/eBay, and Twitter now have in common? Two-factor

Twitter Cards Now Come With Lead Generation For Brands

Twitter has taken things a step further to help brands earn more from the micro-blogging platform.
The company launched Wednesday a feature called Lead Generation Card, an addition to its Twitter Cards suite, that allows a business to draw in high-quality

The Value of Voice Metrics in Measuring Social Media Impact of Investments

A study conducted by CMO Survey shows that companies are beginning to give importance to voice metrics when it comes to measuring the impact of investments done through social

Marketing Graduates Say Social Media Agencies Will Vanish In Ten Years

Graduates who will venture in advertising and marketing think they are not masters of digital media. They think the next wave of students who are 10 years younger than them will be the true “digital natives.” And they think standalone social media firms will vanish ten years from now to give way to content marketing and “PR

Social Media Shifts Towards Giving Users More Options to Express Creativity

As Yahoo acquires Tumblr for 1.1 billion dollars, this is seen by many experts as a sign that social media is having a shift. The new social media users are looking for sites where they can have more active engagement in developing and sharing content that is meaningful and

Social Media Advertising Requires High-level Methods, Study Reveals

A study conducted by Kenshoo Social, a social marketing platform, reveals that more than 33 percent of big social media advertisers are not content with their efforts. As such, more importance should be given towards having more high-level social media advertising methods and strategies that are more in tune with the social advertising goals of advertising

Facebook Video Ads Should be Short and Relevant to be Effective; Study

A survey by WeSEE, a visual classification firm, showed that more than two thirds of people will be discouraged to use a certain service if they see a video ad of it on Facebook that they deem

Social Media Marketing is a Continuous Process

Nowadays, more and more people are using social media through computers, tablets and mobile phones. In fact, social media is much more frequently used now for communication than texting, emailing, calling and