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Messaging with users can be good for business and here is why
Feb27

Messaging with users can be good for business and here is why

See how messaging can change your client service for the better and why people prefer to type   Messaging apps are extremely popular. You can send from a simple text to emoticons, images and videos. And it seems that this way of communication works for almost everyone. But, apart from the individual users there is another category which can actually benefit even more from messaging. And that is businesses. So, why brands should...

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Facebook has started putting ads in the middle of publishers’ videos
Feb24

Facebook has started putting ads in the middle of publishers’ videos

In January, we brought you a story that Facebook was working on moves to start adding ads in the middle of videos. Well, Recode, one of the tech websites that reported the story back then, reports that the social media outfit has indeed started adding ads in the middle of publishers’ videos. This is a big money move for Facebook in my opinion, especially when you consider the rate at which users are consuming videos on the internet...

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Facebook now lets users add flag to their profile photo
Feb24

Facebook now lets users add flag to their profile photo

Facebook on Friday added nearly 200 country flag frames to its growing list to give users opportunity to be identified by their country flag. It means you can either add to your profile temporarily or permanently any flag that represents your country, reports Adweek. Already, the social media behemoth has created frames and, all you have to do is tap “Add Frame” on your profile picture in the Facebook app on either iOS or Android,...

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Pinterest extends Promoted Pins to 3 more countries
Feb23

Pinterest extends Promoted Pins to 3 more countries

Pinterest users in three countries of Ireland, New Zealand and Australia can now use Promoted Pins. It means brands in those countries can now access the same feature being used by others in the US. The announcement of the extension was made in a blog post by U.K. and Ireland country manager Adele Cooper on Monday. In the same blog post, Cooper said Pinterest now has more than 150 million users globally, and more than 100 billion...

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Twitter Introduces Custom Profiles To Personalize Customer Experiences In DM
Feb23

Twitter Introduces Custom Profiles To Personalize Customer Experiences In DM

It can be infuriating to communicate with bots on Twitter and other social networking sites. Twitter knows that. Thus, it introduces a new feature that lets you spot, whether or not you’re chatting to a human. This new feature allows businesses to personalize customer support experience each time their customers or clients message them directly on this platform. Companies can identify its human representatives. Thus, when you message...

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Hootsuite Acquires LiftMetrix For Social ROI
Feb22

Hootsuite Acquires LiftMetrix For Social ROI

Hootsuite is making another acquisition in the social marketing arena. This time, it purchases LiftMetrix, a social analytics firm from New York. This acquisition came weeks after the company bought AdEspresso, a Facebook ads manager. Why? The company said that LiftMetrix would help its platform’s current social media analytics dashboard. It is designed for enterprises that are looking for methods in tracking and evaluating their ROI...

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