Having a successful social media campaign can be achieved by building relationships. By doing so, a business can create a lasting interaction with its customers, according to David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, co-founder of Social
There are many social networking sites that businesses can use for their marketing efforts. That gives entrepreneurs lots of choices, because each site has special characteristics that cater to particular types of marketing purposes. However, the number of choices can also be
The fact that businesses that aren’t using social media and mobile apps in an interconnected world will be left for dead hasn’t been lost on many business managers. But many are still lagging behind in this regard, and the longer they leave things – start using social media and mobile apps to interact with their client base – the harder playing “catch up” will prove to be.
Social Media – Not Enough to Have Social Media Accounts
A fact many businesses are cottoning onto concerning …
The term social media is most often associated with social networking sites these days, including two of the most popular ones, Facebook and Twitter. In fact, it is now defined to be an interaction among people in which they create, share or exchange information and ideas in virtual communities and
It wasn’t too long ago when social media sites such as Facebook were only perceived as harmful to the productivity of employees. Now, there are companies that coach employees to become brand advocates in social media. In fact, social media is here to stay. It is used both within and outside
Each year, a new social network rises in popularity that everyone jumps on and uses religiously. Last year, we discovered Snapchat, before that was Pinterest, and before that, Instagram. But all of these social networks come with their own privacy issues, and each time we sign up for one, our information is spread out a little bit further around the Internet. Let’s look at a few pros and cons of our dwindling privacy.
Con: Your Images Rarely Belong to You
At the end of 2012, Instagram wanted …
Facebook’s autoplay video ads will be unveiled soon. Aside from the static ads that Facebook users now see in the newsfeed, video ads will soon occasionally appear alongside updates from their
It’s been pointed out numerous times that social media can greatly increase the success of SEO and marketing campaigns. But it’s social data that’s really causing a buzz within the online marketing industry at the moment.
The Importance of Social Data
So, what makes social data so important? Social data empowers marketers and arms companies with information about popular trends, events and happenings. It highlights demographics that have a specific interest in certain areas and narrows …
Facebook has more than a thousand pages of dedicated to doctors and medical practitioners, such as the popular Mehmet Oz and the fictional Dr. House. A simple search on the social network will return pages for physicians with different types of
The popularity of social media motivates marketers to use Facebook, Twitter and other popular social networking sites to publicize their company’s presence and increase their brand’s