Small businesses tend to make lots of mistakes using social media. Here is another list as shared by Timothy Carter, chief executive of Smash Hit Displays, a company focused on assisting trade show displays.
1. Not focusing on one or two social media platforms
Social media takes time, and that is something that most small businesses don’t have. As such, they should focus on just one or two social media platforms, and especially on the ones that they are already familiar with. Small business can of course, diversify towards other platforms if time is already available.
2. Not measuring the success of social media strategies.
There is no point in continuing to use a social media strategy if it’s proven to be ineffective to your company. For example, if your tweets aren’t encouraging your customers, then think about what’s wrong with the way you use Twitter, improve, or stop using it altogether.
On the other hand, try to observe what works for you. If a Facebook video post gets lots of likes from your Facebook fans, for example, then spend more of your resources on that strategy the next time around. This shows that you have to find a way to measure how successful your social media strategy is.
3. Not taking advantage of branding opportunities provided by social media.