Google is still considered as one of the most stable referral sources. But in a report by Fortune, Facebook has already overtaken Google’s spot as the number one source of traffic for 400 major media outlets.
It’s no wonder that 9 out of 10 companies are already using social media marketing to boost their sales and leads.
With all the social media trends available, which ones should you follow to shape your strategy this year?
1. Live Streaming
Facebook, Periscope and Meerkat have live streaming features that let you provide live footage of any type of events.
One of the best things about live streaming is its real-time effect. To maximize this feature, consider crafting a compelling video that will surely engage users the moment they click on it.
Facebook is now offering a “subscribe” button so your fans will be notified each time you have a live-streaming event.
Each time your fans respond to your video, make sure that you say something either during or after the broadcast. Ensure that you mention their names and answer their questions, if they have any.
But before you go live, make sure that your Internet connection is strong and that your audio is loud and clear. To see a good number of people engaged in your live-streaming content, you should give them a meaty content.
2. Buy Buttons
The Buy Now button of Facebook was introduced in July 2015. With this feature, you can showcase your product and allow your customers to directly purchase items within your walls.
But Facebook isn’t the only one doing it. Pinterest has rolled out its buyable Pin for its users in June 2015.
Twitter, too, introduced the direct selling social media marketing strategy through its Buy button.
With Buy buttons directly from these social media platforms, you incredibly lift your sales as it improves mobile conversion process.
If you have an eCommerce business, you should take advantage of this opportunity and start integrating buy buttons on your social media channels.
These two social media trends will help shape your social media marketing in 2016. But your customers may still not trust your brand.
That said it’s essential that you use your brand’s social proof in convincing your customers that you’re truly trustworthy.
One of the best ways to show how valuable your brand is to include what your previous and current customers are saying about your products and services on social media.
Apart from social proof, you should also avoid the use of shabby marketing strategies that will surely hurt your brand. If you’re using a paid advertising, you must check that your ads don’t appear on irrelevant websites, especially porn sites.
And if you’re selling through your website, make certain that you’re using a secure payment gateway and display it on your website and social media platforms.