Most small business owners have already embraced the benefits of social media. But they want more of it.
Even if you have a tiny budget, you can still maximize the advantages of Facebook, Twitter, Instagram and other social media sites. By using the following free social media tools and premium tools with free trial, you can easily get more results from your effort.
Managing Social Media Accounts
It is a neatly organized service that allows you to update your multiple social media accounts at once. You can decide when to post those updates. It lets you post them immediately or add to queue, and the service will determine the best time to post it. This service can create multiple posts that can populate your social media accounts for a few days or a week. What is most interesting is that it selects the best time it believes your post will get the most retweets or re-shares, as well as clicks.
You can also determine when you want to publish your posts if you are not happy with the service’s time suggestions. Buffer has a Chrome extension that you can use to share content from any website you visit. Its analytics tool is useful in determining whether or not the timing you opted, or it chose is working. You can also know what type of content that resonates most with your audience by looking at the number of views, clicks and reshares.
Another scheduling and tracking social media tool you can use is Hootsuite. It has earned a reputation as one of the most popular social media management tools. It comes with excellent analytics tools. Unlike Buffer, you can add more than one account on the same network. It is especially useful if you manage multiple Facebook pages or Twitter channels. However, be mindful of what you share because Your Facebook fans are different from your Twitter followers. Furthermore, Twitter has limited characters while Facebook lets you post richer, longer updates with videos or photos.
Between Hootsuite and Buffer, the former wins regarding the number of supported social media sites. Since Hootsuite is more of a social management tool, it gives you insights on the post you publish, the performance of your social networking account, social traffic, etc. That means, if you post a content natively on the platform, it appears on Hootsuite but not on Buffer.
This tool can be a bit overwhelming when you first sign up. That’s because you will be given insights that you do not usually get with other social media management tools. But it is different from the rest as it focuses on providing you the right tools so you can better communicate and engage with your audience. Sprout Social allows you to obtain insights into the trends and audience demographics on your account.
You can also perform a smart search so you can find keywords that your potential customers or current clients are using. Doing so will help you see what they are talking about and what is trending in your industry.
Another social media management tool you must try is Crowd Booster. It can help you in optimizing social media marketing decisions because you will not perform the analytics manually. Rather, you will get an automatic update on a regular basis.
On the other hand, if you want to optimize your Facebook content, Edgerank Checker is your best bet. With this tool, you can publish custom content that can improve engagement while it allows you to optimize your feed response.
Photos are the most engaging content on social media. If you want to take advantage of that fact, then you must only publish great images. If you are not graphically inclined, Canva has a solution for you. Canva lets you make beautiful posters, site graphics and multi-page presentations even if you do not have graphic design skills. This design service takes away the friction out of designing. In here, you can pick from its available templates or opt for a custom-sized blank canvas. Adding and eliminating elements on your canvas is easy because it uses the drag-and-drop functionality.
With those features in mind, Canva is indeed an amazing tool for those who are still clueless in graphic designing. But its tools can also come in handy for graphic artists. Even though it makes designing easy, it is not only aimed at amateurs.
Besides images, content curation is another way to boost engagement on social media. As a social media manager of your company, you must learn how to obtain the best content from the Internet. This tool lets you explore content on the keywords that you choose. From there, you can create and add your insights before publishing your own topic. Then, share it to your social media channels. What is great about this tool is that it is free to use.
If you love Scoop, you might want to check out DrumpUp as well. It can work with Twitter, LinkedIn, and Facebook. It also reduces the amount of time you invest in those platforms. One of the features you will love about it is its negative keywords. It lets you avoid content that you do not want to share on your social media accounts. Negative keywords allow you to filter out sensitive topics, like religion and politics.
Another great thing about it is that the tool will automatically choose the best time to post your content to get maximum exposure. It is certainly a great tool if you want to improve engagement for your business social media accounts. Drumpup can help you grow your following on Twitter, Facebook, and LinkedIn.
There are hundreds of apps and tons that deserve your consideration. But these social media tools offer a wide range of capabilities. Most of all, they are free, or they have a free trial that will let you use them even with limited budget. They are especially useful for a growing startup or an established company.