If you think that social media is just for marketing your business, you are wrong.
Social media, according to this infographic made by Get Satisfaction, offers so much more than a channel to promote your business.
It provides business owners tools that can greatly improve important aspects of their business they usually do not see linked to social media.
Essentially, what the infographic wants business owners to realize is that marketing is just one facet of a comprehensive social media strategy.
Social media can be used, in what Get Satisfaction says is a “Full-Scale Social Strategy”, for customer service, customer satisfaction, market trends data analysis, product idea generation, internal and external collaboration and more.
For example, business owners can go beyond just marketing by using well-set social media channels to respond immediately, 24/7, to customer concerns while projecting a more personal approach to customer service.
These uses are very useful especially for small businesses that have limited budgets.
Below is the infographic made by Get Satisfaction including a case study and more tips and data.