According to Larry Rosen, psychology professor at California State University and auther of “iDisorder,” people who want to give up social media end up being anxious and being unable to do so. Specifically, these people are “afraid they’ll miss out on something.”
People who say that they will disable their account and do so sincerely, but often these threats are empty. Most quitters end up going back to their Facebook or Twitter accounts the following day. As such, many have called use of social media as an addiction. In fact, a Bergen Facebook Addiction Scale was created by Norwegian researchers to determine how addicted some people are to the social networking site.
On the other hand, Rosen said that Social media usage is in fact an obsession, not an addiction. Addiction, he says, happens when something is done to obtain pleasure, like playing games or smoking. Facebook, Twitter and other addictive social media sites help reduce anxiety.
Social media usage is habit-forming and pleasurable, as evidenced by the huge number of users Twitter (500 million) and Facebook (1 billion) have.