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Google announces major shift in policy on ads after protest from several companies
Mar21

Google announces major shift in policy on ads after protest from several companies

Following bitter complaints and withdrawal of ads from YouTube by several blue chip companies in the UK, Google has announced major shifts in policy. The announcement affects Google’s policies on advertising and hate speech. In a blog post on Tuesday, Google promised to give brands greater control over where to place their ads and most importantly, guard against “hateful, offensive and derogatory content: “Recently, we had a number of...

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Banks in UK join McDonald’s, Audi, others to pull out ads from Google over hate preachers
Mar19

Banks in UK join McDonald’s, Audi, others to pull out ads from Google over hate preachers

Not looking too good for Google in the UK right now—the search engine giant has its work cut out. Following the company’s refusal to accept responsivity for content. According to The Independent, banks have joined other multinational companies in the UK to pull ads from Google over hate preachers. The companies are said to be embittered over their ads appearing side-by-sides videos being posted by extremists like the Islamic State,...

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Google’s ‘Uptime’ app lets you watch YouTube videos with friends
Mar13

Google’s ‘Uptime’ app lets you watch YouTube videos with friends

Google’s YouTube is getting more social with a new app that lets you watch videos on the video streaming website with friends. Currently only available to iPhone users, Uptime is an easy to use app that enables you to connect with friends, but not before you have signed in with your Google account. Once signed in with your Google account, you can connect with your friends and watch YouTube videos together in real-time. It features...

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YouTube users watch 1 billion hours of videos daily
Feb28

YouTube users watch 1 billion hours of videos daily

YouTube has just revealed the real reason every social media company wants a piece of the pie in terms of video streaming. It’s been confirmed—I mean, online video streaming is the real deal—and no wonder Facebook and YouTube are engaged in a real war. On Monday, Google-owned video streaming company YouTube, said people watch 1 billion hours of videos every single day. We all knew it would come to this; especially when YouTube...

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YouTube calls time on 30-second unskippable video ad
Feb18

YouTube calls time on 30-second unskippable video ad

Google has announced that it’s killing off its 30-second unskippable ads feature on YouTube. The update, which comes into effect from 2018, is regarded by some tech bloggers as the company’s response to Facebook’s giant strides into live video. In a statement per Campaign, a Google spokesperson said: “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for...

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YouTube GO app finally makes its way to Android
Feb09

YouTube GO app finally makes its way to Android

Last September, Google announced it was adding a new app to YouTube that will enable you to send videos to nearby friends. With YouTube Go, it really doesn’t matter if you have low data or not. The company announced that it would begin testing the app in India—a country with low broadband penetration. “Built [YouTube Go] for the next generation of users to enjoy the power of YouTube. Maximize your fun without burning up your data,”...

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