Twitter launched seven years ago as a microblogging platform that published status updates nearly the length of SMS text messages. Since then, it has evolved into one of the most popular social networking sites the world over, still using the 140-character

The seemingly simple inclusion of an exclamation point in a tweet boosts its chances of getting retweets, new data shows.
The data comes from Dan Zarella, a social media expert, in an article on his site.
According to Zarella, he was prompted to look in to “the relationship between exclamation points in tweets and retweets and clicks” by a question from one of his followers which was aptly-sent through a tweet.
Zarella says that he used a dataset of over 2 million link-containing tweets …

There is nothing sweeter in the eyes of a digital marketer who is using Twitter than to see that their tweets have a lot of retweets.
So how does a marketer increase retweets?
Social media scientist Dan Zarella shares five scientifically proven ways to get more retweets.
He says that through the years, he has done a “tone of research on retweets” and so has decided to share five specific points that are the most powerful ways to get more retweets.
The first way is to include links in your …

Let’s face it. You cannot Google any subject without coming across an orphaned blog—someone’s former beloved brainchild that simply proved to be too much effort. What happens to these strapped-for-time bloggers, and where do their future ideas wind up? Many have opted to tweet.
So why do so many people now choose Twitter over other social media tools to create a brand, to put their ideas out there, and to build their online reputations? Here are a few compelling reasons.

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Apart from asking how to get more Facebook page likes, one thing you need to ask if you are a social media marketer is how to get more Twitter followers.
Why market on Twitter? Why Not?
Seriously though, if you want reasons, one that quickly springs to mind is that Twitter is not filtered like Facebook. That means every tweet you send out is seen by your Twitter followers given that they’re monitoring their feeds at that time.
If you need another reason, here’s one: Twitter is the second …

Social media has undoubtedly become an integral part of both startups and big enterprises in the industry. Boosting sales by marketing products and services, regularly providing target audiences with perceptive ideas or information within a particular sector, bringing in new faces to a well-established team, interacting and socializing with colleagues – all of these have important uses in the business industry. The subject on its efficient, sufficient use, however, tells a different story …

This article examines ten different apps you can download if you wish to make your Twitter blogging easier, and the Twitter platform quicker to use–whilst on your mobile device or desktop (so of the apps work on both). These apps will benefit people who enjoy using Twitter, and want different ways to read and update their Tweets.
1 – TweetDeck
This application may be used as a way of keeping in touch with your friends via things such as Facebook, Twitter, My Space and other social …

For those who don’t have much time to devote to social media analytics or the expertise of a social media agency that will create reports, there are some excellent easy to use tools out there. These are three cost effective tools that that can enhance your brand’s Twitter presence.
For an analytics package, SocialBro has numerous features that can benefit your Twitter activities and assist with your overall social media strategy. Creating a community of relevant users is key and SocialBro …

Engage with participants in social media. Connect with other bloggers in your niche. Add value on forums and within the comment fields of popular bloggers. If you’ve been in the social-media marketing space very long you’ve probably read similar advice more times than you can count. I don’t know about you, but that’s a whole lot of chit-chat I don’t always have time to do. For those of you that don’t have time to work your social media accounts all day every …

Social media has changed the way in which businesses market themselves. Just a decade ago, a potential customer might have referred to the Yellow Pages in order to find a company which they wanted to hire. Although Twitter is a relatively new kid on the block, it is a very popular social media website. Businesses can include Twitter in their link building campaign and there are many ways in which this can be achieved.
 
Follow relevant people and organisations
 
Many bloggers have …