Facebook Predictions 2014: 7 Bold Things That May Be Unleashed This Year

Surprise, surprise! Facebook has just recently unleashed yet another new feature on its web homepage sidebar. The Trending Topics feature mimics Twitter’s but with an added twist that I’m sure all users will appreciate – a short descriptive line accompanies the topic, explaining the increasing popularity of the said

The Difficulties of Facebook Advertising

The Difficulties of Facebook Advertising

Though online advertising platforms such as Facebook generate traffic, these channels also raise concerns. As more businesses and advertisers use Facebook, the shift to mainstream social advertisement will likely result in larger problems for Internet marketing and the small- and medium-sized businesses that bank on its traffic

Tips To Increase Facebook Reach The Free Way

Tips To Increase Facebook Reach The Free Way

When Facebook encouraged its partners to buy paid ads, rather than rely on free organic content, it was a turning point for advertisers on the platform. They now know that evanescent organic content will evaporate faster from the News Feed compared to paid advertisements. Though Facebook may argue that a rapid increase in content led to this decision, it still is an effort to convince more people to pay for promoted

Do This, Not That On Facebook [Infographic]

Do This, Not That On Facebook [Infographic]

So you’re a business on Facebook and you want to rock social media? Here, do this and not that.
The first thing the infographic reminds us is to “follow the 80/20 rule”. This means that you should post a mix of work and play content. However, share more things social.
According to this, 80 percent of your posts should be social meaning they should be something of interest and related to your industry or audience. Make sure that only 20 percent of the content you posted are of your own …

10 Tips To Grow You Facebook Page Engagement [Infographic]

10 Tips To Grow You Facebook Page Engagement [Infographic]

Who doesn’t want more engagement on their Facebook Page?
With that in mind, we present this Social Clinch which details ten tips to boost your Facebook Page engagement.
 

1.       Show Your Personality

Simply put, this advice means that you should be real. The infographic notes that a recent IBM study found that social voice increases marketing effectiveness by up to 54 percent. That’s a lot of increase in effectiveness, just by being you. Furthermore, this says that a 10 percent …

How to Increase Brand Engagement on Facebook

Facebook is the largest social platform across the world, with more than 1.25 billion users as of October 2013, and many of the people who use the service are consumers, customers, clients, or members of a

Best Practices for Facebook Promotions

Entry, registration, element of chance, giveaway, or prize – all of these typically are part of a Facebook

Pros and Cons of Facebook Page Promotions and Contests [INFOGRAPHIC]

Facebook regularly makes adjustments to its Pages Terms after adding new products or services, but it made a key change with the updated Facebook Promotion Guidelines in August.

Ideas and Tips for Facebook Hashtags in #SocialMediaMarketing [INFOGRAPHIC]

The arrival of hashtags on Facebook opened a huge opportunity for social media marketers to take advantage of the company’s 1.15 billion monthly active users. Even though most hashtags are used by average users for common or trending topics, some of these will undoubtedly be driven by interest or related to a brand – something marketers could draw

20 Tips For A Great Facebook Business Page [Infographic & Insights]

With 1.15 billion monthly active users as of end of June, Facebook is fertile ground for businesses to promote their products or services.
That is just not in the U.S. too. According to Facebook, about 80 percent of their daily active users are outside North America (U.S. and Canada).
This is why it is important for businesses to get on Facebook so that they have a presence in the largest social network in the world. Not all businesses may sell something on Facebook but selling is just a part …