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5 Ways to Improve Twitter Advertising
May21

5 Ways to Improve Twitter Advertising

The best practices of Twitter advertising are bound to change, as new features roll out and trends shift in social media channels. Social media marketing, search engine optimization (SEO) and blogger outreach – these topics, strategies and action plans, among other forms of online promotion, are shifting gears more quickly than ever before. What you thought was germane last month no longer applies today. In the coming months, Twitter...

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Biggest Password Hack puts 117 million LinkedIn passwords online for sale
May18

Biggest Password Hack puts 117 million LinkedIn passwords online for sale

This piece of news might interest you if you have a LinkedIn account. A hacker is reportedly trying to sell a database dump that contains account records for 167 million users. Worried? Of course, you should–it could mean private data of a third of LinkedIn users, which could include yours is at stake. Per the BBC, the hacker made the announcement on a black market website called TheRealDeal. The hacker reportedly wants 5...

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Facebook to sell video ads on behalf of its ads network
May17

Facebook to sell video ads on behalf of its ads network

Trust Facebook to always be in the news—this time, the social network site is competing big time with Google and other online ad companies. Facebook is now selling video ads on behalf of its ads network. The technology giant believes that this latest move will not only help marketers sell ads, but also place them “in-stream” and “in-article” video advertisements across third-party websites and applications. Now this is huge for the...

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Twitter Hashtags – Key Points to Remember & Apply
May14

Twitter Hashtags – Key Points to Remember & Apply

If you’ve used Twitter, even just for a little while, you’ve undoubtedly seen people use hashtags in their posts. A hashtag is simply a word or series of words (no spaces) that are used to tell the world that a tweet is addressing a particular subject. When people searching twitter look for tweets and conversations on that topic, the hashtagged tweet will appear in the search results. For example, if you published a tweet about NASA’s...

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How to Convert Your Social Media Traffic into Paying Customers?
May08

How to Convert Your Social Media Traffic into Paying Customers?

Social media traffic can have the potential to increase sales. To achieve that goal, you need to have a proper understanding on how to convert that traffic into paying customers. Often, social media traffic doesn’t turn into productive leads because most of the people who visit your site from your social media channels are not interested in your products and services. On this post, let’s explore the effective ways to help you...

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Facebook Advertising: Tips on How to Get More Likes and Shares
Feb12

Facebook Advertising: Tips on How to Get More Likes and Shares

Facebook advertising is considered an art. If you don’t understand it, you won’t find success in it. But how are you going to create an ad for this social networking site and get more likes and shares? Know Your Market On Facebook, you can choose who you want to market your brand. To know who they are, conduct your own research. Choose whether you want to focus on men or women, for example. You should select the criteria very...

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