Social media marketing requires time, effort, and effective strategies such as public relations. And the same is true for the opposite, wherein you use social media for a public relations campaign. In short, a strategic plan is
Twitter started as a personal channel to publish our thoughts and comments in short messages about various topics, but it has become a vital platform for us to find and discover digital content from other websites, such as breaking news, upcoming events, and other
So you’re a business on Facebook and you want to rock social media? Here, do this and not that.
The first thing the infographic reminds us is to “follow the 80/20 rule”. This means that you should post a mix of work and play content. However, share more things social.
According to this, 80 percent of your posts should be social meaning they should be something of interest and related to your industry or audience. Make sure that only 20 percent of the content you posted are of your own …
Who doesn’t want more engagement on their Facebook Page?
With that in mind, we present this Social Clinch which details ten tips to boost your Facebook Page engagement.
1. Show Your Personality
Simply put, this advice means that you should be real. The infographic notes that a recent IBM study found that social voice increases marketing effectiveness by up to 54 percent. That’s a lot of increase in effectiveness, just by being you. Furthermore, this says that a 10 percent …
Modern entrepreneurship requires people to develop an effective strategy for their social media marketing
Social media has become a vital aspect of a successful businesses marketing strategy or campaign because it provides marketers and advertisers the right channel to connect and engage with existing and potential customers, and it frequently delivers feedback to develop new
It’s no secret that social media is a valuable tool at the forefront of online business and digital marketing. This can be used to great effect and, with the right strategy and patience, can bring your business a whole new audience or customer
Many companies began their social media campaigns without a firm grasp on the costs. Marketing executives likely chose this direction for two reasons. First, there was little basis for figuring out the exact costs in this new type of marketing channel. Second, many assumed the total costs would be low due to the relatively inexpensive costs for online distribution. The expenses seemed nil when compared to the cost for many traditional marketing venues such as buying time to air a television …
Social marketing advertising puts the marketing in the hands of the customer instead of the company. In this way, it creates a new marketing channel and another effective method of connecting with the
As more businesses embrace social media as a pivotal marketing tool, they may naturally begin to gravitate their resources towards the viability of social networking, and away from approaches that may be showing signs of fading into