Social Media for a Cause

Neal Alfie Lasta on Jul 10th 2012 in Social Media 0

For most Facebook and Twitter users, social media is a “fun” way to interact with family and friends. For some, however, it could also be a means of addressing life and death situations. Such is the case of Anne Cahill Lambert, who uses the social media to raise awareness about organ and tissue donations.

Lambert, a resident of Lyneham in Australia, recently launched the campaign on Facebook and Twitter. According to her, Facebook has been particularly useful in reaching out to young people, most of whom do not know much about organ donation. Through Facebook, one can announce their status as an organ or tissue donor. In turn, this helps generate online comments and discussions about the topic.

Anne Lambert started a Facebook campaign to raise organ and tissue donation awareness. (Image: via canberratimes.com.au)

Likewise, Lambert also uses Twitter to share information, discuss topics, and make important announcements to the public about the cause. One of her recent posts is a link to a YouTube video by William Chapman, a teen who urgently needs organ transplants. By “reTweeting” the link, Lambert’s Twitter followers are able to spread the message as well, until it reaches people who can help the young man.

Notably, Lambert herself suffers from a lung condition known as “fibrosing alveolitis”. A few years back, she faced a high-profile battle involving the accessibility of public funds for medical oxygen. Though she would greatly benefit from a donated lung herself, Lambert notes that because of the lack of donors, patients who are suffering from cystic fibrosis are top priority.