Social media has changed the way we buy and sell. According to Dan Pink, author of To Sell is Human, what customers have little of in the past is information. Determining the fair price of a product in itself is quite difficult to achieve before, and the sales persons would even make it hard for you to gain valuable information.
With the internet, the situation is quite different now. One can simply go online to determine the fair price of a certain product, which depends on certain factors that affect its price. Customers have this capacity in their belts right now as they decide what to buy. As such, selling has changed.
In addition, buying has been changed by social networks, through what is termed as “social selling.” This term is basically a sales method that starts through LinkedIn, Facebook, Twitter or other social networking sites.
Advantages of Using Social Media to Sell
The process of selling must be made as personal as possible and social networking sites can help you a lot to achieve that. Social networks are places where your target audience could be sharing personal data about themselves that you find useful. You can then use this shared information to make it easier to start a conversation with potential customers.
Connecting in LinkedIn allows you to gather insight regarding the position of a person in a company and what his or her functions are. But perhaps more importantly, LinkedIn allows you know more about your connections with that particular person.
Your prospects will also gain from you looking into their personal data in social networks to get a conversation going. While they are giving you information, you should also provide them with information about yourself by making your LinkedIn profile as comprehensive as possible; a profile that is not limited to looking like a basic online resume, but one that resembles that of a micro-marketer’s.
Having a micro-marketer’s LinkedIn resume means the following:
1. Convey your passion by having a professional tagline.
2. Make your profile image high-resolution and professional. This gives the impression that you give high value to your personal brand.
3. Provide links in your LinkedIn profile which will make contacting you easier.
4. Let your potential customers know that you are willing to share information by uploading content that is useful to them.
5. Create a summary that highlights your professional brand. This summary should include your contact information and a banner, button, or some type of graphic or text meant to encourage a user to click it and continue down a conversion funnel. This can be an eBook view or an email if the prospect is drawn to a particular product.
6. Include paragraphs that detail how you were able to help previous customers realize their own ambitions.