Google Drive is nearing launch, according to some leaked images from a user who claimed they had seen the application pop up in their account. The cloud data service has been in the rumour mills for quite a while now with many mauling over what exactly Google will be launching.

This has been even more puzzling owing to the fact that Google Docs, Google’s document management application already functions very much as a cloud drive because it allows users to upload and share document, photos and so on.

The new service, which many have been hoping to get some more info on from Google is still more or less much of a mystery. Google have been criticized for suffering from a case of me-too-ism in its launch of products on its Google platform.

Some of the other products that it has launched in the same vein include Google Plus, which is doing rather well, Google Offers, which it launched during the daily deals frenzy occasioned by Groupon among others.

The search company will be entering a jungle already populated by some heavy gorillas including Dropbox, Box, Amazon Cloud Drive and Microsoft Sky Drive. The biggest challenge will however be Dropbox who have managed to position their service as a platform which connects to multiple other applications, much in the same way that Facebook does with regards to Facebook Timeline Apps.

Google is however well known for overkill when it comes to creating new products and it cannot be put past Google to create something game-changing in an already established market. Look at what happened with Google Plus.

About Daniel Mbure

Daniel is a writer, strategist and serial tech entrepreneur. Follow Daniel on Twitter @thespianic