Snapchat started rolling out its rebuilt app for Android—and many of us were quite impressed. The app gave me a good first impression, and two weeks after that release, things are beginning to fall into places for the Snap. In its earning release on Tuesday, Snap’s CEO Evan Spiegel said there was a 6 percent rise in the number of users sending Snaps.
Spiegel according to The Verge, said that its daily user base has increased by 4 million users globally, and now has 190 million daily users, up from the 186 million people who had been using Snapchat in the last two quarters. Though, the rebuilt Android app began rolling out early in April, and the results of the last two quarters may not have been impacted by it, it does show that things are getting into the right gear for Snap.
Spiegel in his remarks, said that Snap reaches 13- to 34-year-olds in the US, compared to its biggest rival Instagram—though, he did not provide details of how the surge in its user base came about. According to him, Snapchat now reaches 75 percent of 13- to 34-year-olds and 90 percent of 13- to 24-year-olds.
The essence of rebuilding the Android version of Snapchat was to build an app that is much faster, cleaner and much lighter. This became necessary to bring the app at per with the iOS version. You may not get all the information that you need the first few seconds of signing into the app, but there is no doubt that Snap has done some great job on the redesign.
Speaking on the need to get the Android app up to speed with the iOS version, Spiegel said the Snap team were obviously aware of the huge mountain that needed to be climbed in terms of the incredible number of people still not using the app on Android. Spiegel was speaking at the Morgan Stanley Technology, Media & Telecom Conference 2019 in San Francisco last February.
“Android is absolutely critical to our strategy,” Spiegel said. “There’s something like 2 billion Android users that don’t use Snapchat. A couple percent of those I think would be well received by all of us”
The last time Snap attempted a redesign, hundreds of thousands of Snapchat users expressed their displeasure about the Android app, which they claimed was too buggy and complex. However, the company in its Q1 2019 earnings report released in February announced that a public testing of the app had begun.
Snap had announced that the new Android app redesign had seen a 20 percent reduction in the average time it takes to open the app: “We began to roll out our new Android application and early test results are promising, especially on less performant devices, including a 20% reduction in the average time it takes to open Snapchat.”