Snapchat announced that it’s going to pipe snippets Live Olympics coverage into its app. However, users can’t go live. The company will not open it to Snapchatters. Although users have been requesting this feature, the company doesn’t see that it will have many uses for them.
So, what makes sense for them?
The company stated that live television would help users experiment relevant moments. In that case, it won’t broadcast the entire event. However, it promises to stream the most important parts of the event.
Facebook, on the other hand, is investing Live capacities for users. Unfortunately, only a few broadcasts stood out.
For Snap, users don’t have exciting things in their lives to warrant live streaming. Furthermore, it assumes that this functionality will only generate notifications that will annoy users, which happens on Facebook.
Snapchat Special Live Video Player
In here, it shows full horizontal TV stream. In the bottom of the screen, users can tap and choose the vertical slide they wish to zoom into. Then, users can sign up for sure live broadcasts or specific broadcasts, like certain sports.
The app shows the notifications at the top of the Friends list if a person is subscribed. The significant redesign, however, is made to filter publishers out of the Friends section but into Discover. It seems that the app will bend its philosophy to give its partners more visibility where its users are spending most of their time.
After its blockbuster earnings years, it is heading to Winter Olympics. It focuses on Android and the developing world, which is the secret to its success.
The live Olympic coverage will start streaming into the app on February 10. Buzzfeed will also produce Stories that curate the best footage including custom context cards with the game’s schedules and medal counts.
This kind of event can entice new users to Snapchat and gather large ad deals. However, the long-term success of it depends on its core products, like the ephemeral messages and Stories. If Snapchat guarantees that it won’t pollute them with haphazard Live broadcasts, then the app’s users will stay loyal.
Meanwhile, the company started to roll out its redesigned version to the UK-based users fully. The redesign is meant to separate interactions with followers and friends from third-party content.
The new design comes at the right time as Snap stocks soared almost 50 percent on Wednesday afternoon. However, the users didn’t receive the redesign well. More than 80 percent of its reviews were negative.
In the new design, users will be treated with personalized news feed and auto-advance feature. In there, it takes users from one story to the next. According to Snapchat, these significant updates can take a little time before users can get used to. However, the company assured the community would enjoy it after settling in.
Currently, it has 187 million daily users. Thanks to the 8.9 million users that it added in 2017. Its media partners are also growing fivefold in the past three years.