Finally, we have an official statement from someone who should know—Snap CEO Evan Spiegel has announced that the much anticipated Snapchat’s redesigned Android app will be available by the end of the year. “The rebuild will be rolled out by the end of the year,” Spiegel said per CNBC on Monday.
Spiegel was speaking on Monday at the Morgan Stanley Technology, Media & Telecom Conference 2019 in San Francisco. His statement was very much needed considering how many users have been trying to catch up with latest info concerning the redesign. It is a redesign that the company has so much made a priority. Actually, the roll out began to a select group of users late last year, but many believe that a bit of more speed is needed to enable a wider roll out.
Spiegel and his team are obviously aware of the huge mountain that needs to be climbed in terms of the incredible number of people still not using the app on Android.
“Android is absolutely critical to our strategy,” Spiegel said. “There’s something like 2 billion Android users that don’t use Snapchat. A couple percent of those I think would be well received by all of us”
Hundreds of thousands of Snapchat users expressed their displeasure about the new design of the Android app, which many claimed was too buggy and complex. However, the company in its Q1 2019 earnings report released during the week announced that a public testing of the app had begun.
Snap announced that the new Android app redesign has seen a 20 percent reduction in the average time it takes to open the app: “We began to roll out our new Android application and early test results are promising, especially on less performant devices, including a 20% reduction in the average time it takes to open Snapchat.”
That said, the company seems to be optimistic about the current year, and does not expect a decline in its daily active users in Q1 2019. “While we are not going to give specific guidance on daily active users, we are cautiously optimistic and we do not foresee a sequential decline in daily active users in Q1 2019,” Interim Chief Financial Officer Lara Sweet per TechCrunch.
No fewer than 83 percent of users who reviewed the Snapchat app on the App Store in 2018 when the redesign was first pushed out gave it thumbs down. Apparently, users were not happy the way things turned out—with many of them complaining that the feeds were no longer chronological and are confusing.
So angry were many of the users that some of them resorted to contacting Snapchat support on Twitter to express their frustration at the new design. Their demands were quite clear—they wanted Snapchat to revert to status que. Unfortunately, though, the Snapchat Twitter page did not offer any succor to users at the time—informing one in particular that “it’s not possible to revert to a previous version of Snapchat…”