Snapchat testing the ability to buy online by swiping up in Discover

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Credit: https://ischool.syr.edu/infospace/2015/08/21/snapchat-emojis-those-hearts-and-smiley-faces-explained/

It is an ever-changing world—and the social media seems to be at the heart and thick of it. Things have evolved; online sales are growing at a rate that is almost too difficult if not impossible to forecast. Everyone wants a piece of it, and all you need to do is to properly get yourself positioned. Snapchat has not hidden its desire to connect buyers and sellers together, and the ephemeral photo sharing app is reportedly testing a new tool. The tool, according to 9to5mac, will enable users to buy things online just by swiping up in Snapchat Discover.

The new feature being tested by Snapchat will allow you to buy products from Snapchat and third-party companies including Nike. One of the sources reporting the story, Digiday wrote:

“Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple sources with direct knowledge of Snapchat’s test. A handful of Discover publishers have already tested this option, which lets users swipe up and buy a product from the recently launched store inside Discover that also offers Snapchat merchandise like sweatshirts and hats.”

Last week, Snap added Group Video Calls and Mentions to its service. Group Video Calls does not need much introduction—it allows you to start a video call when you are a part of a group. Simply tap the video icon to start a video call. Once started, everyone will get a notification informing them the call has begun—and they can choose to join in the group video call or decline.

Group Video Calls allows up to 16 people to join in the call with their cameras on. As a matter of fact, the number doubles if some of your friends are willing to restrict their participation to voice only.

How you express yourself is up to you. You can use Lenses, join only with your voice, or simply send messages that others can read while they talk. Every conversation is unique!

Snapchat’s new video call feature will also allow you to use Lenses during calls to give yourself a different look altogether. The feature is being rolled out to all Snapchat users globally in the coming weeks.

Mention is another feature that is now available to everyone on Snapchat. You can now Mention your friends in your Snaps. Your friends will be notified once they have been tagged. Viewers can swipe up to see your Story if they want to know more about you.

Snapchat recently rolled out a new GIF feature following in the exact footsteps of Instagram. Recall that Instagram added GIFs to Stories last January—enabling more ways for users to express themselves.

Just like Instagram, Snapchat’s GIF feature is powered by GIPHY, and is loaded win the Sticker Picker beside the existing options from Snapchat. GIFs in Stories will give users more ways than one to express themselves. For once, it shows that Snapchat can indeed “copy” a popular feature from its biggest rival—Instagram.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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