Snapchat Set To Launch “Discover,” As Content Play Comes Into Focus

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Snapchat is set to match words with action as it plans to launch its long-awaited feature that will let its users skim a selection of multimedia content from publishers such as ESPN, CNN, Vice and Warner Music. The service known as “Discover,” will be launched on Tuesday, and will let Snapchat sell ads against the videos, photos and articles; with accrued revenues from such sales shared with publishers, reports Recode.

No comment has been made as at the time the story was reported by the New York Post; but the launch date could be today.

Snapchat charges substantial figures from companies, with some publishers balking at the cost of placing ads while some are eager to try their hands on what the company has to offer regardless. With 100 million monthly users, publishers still view Snapchat as a big opportunity to reach their target audience.

Snapchat

The launch would boost Snapchat’s effort to generate additional revenues through ads. Recall that last October Snapchat ventured into generating money from ads when it started showing ads to users in their recent messages. In its first attempt, the company posted a link to a 20-second trailer for the Universal Pictures’ film “Ouija,” which prompted millions of users to click through and watch the trailer, which encouraged Universal with the effort, according to a report published by the Times at that time.

Nothing seems to have changed in terms of what users want to see on their favourite app. Snapchat users may not wish to see stuff from CNN and others in an app they are used to having or using for personal communication. It is still early days, and the company might pull this one through and be able to keep its users satisfied or happy.

Snapchat app is one of the most popular social apps among people between the ages of 18 and 34, with only Facebook and Instagram beating it to the first and second spot respectively.

Snapchat has a younger demographic compared to other social network companies such as Facebook and Twitter. It however, offers a kind of advertising that provides direct access to teenagers all over the world.

Advertisers on Snapchat only have limited demographic feedback about the reach of their ads considering the fact that it is highly restricted reporting abilities.

Snapchat Stories allow its users to watch curated clips from events such as concerts or college football games.


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Author: Firdaus

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