Snapchat rolls out a new design that includes a new search bar

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Credit: https://techcrunch.com/2017/01/23/snapchats-big-redesign-featuring-universal-search-and-more-just-hit-ios/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Snapchat has launched a new design that includes a search bar. This is coming on the heels of last week’s announcement that it would roll out new design for its iOS and Android users.

The app is now spotting a new search bar front and center, and is aimed at making it easier to start chats with friends. Going forward, Stories from friends and brands will start showing up in search—and this of course, means you can easily access them.

Recall that the feature was limited to only Android users when it was first announced by Snapchat earlier in the year. Now, iOS users can now have a taste of what the feature feels like as the company extended the feature to everyone today.

Millions of Snapchat users have been waiting for a time like this when the app will make it easier for them to navigate search with little stress. While teens didn’t find it too difficult to navigate search on the app, that wasn’t the case for grown-ups who found it too complicated. Monday’s update means everyone can easily navigate through the app without stress.

Snapchat wants to attract more brands and advertisers, and it can only do so if certain things are put in place. Attracting more brands and growing its revenue base all depend on rolling out new changes, including a new search bar.

When you tap into the Search box, a new overlay will appear, which allows you to quickly access your friend’s messages or stories through its “Quick Chat” suggestions. You will also be able to connect with your group chats, flip through a list of new friends, add others, and find friends in your contact.

Today’s update also makes it easier to simply tap and hold on to a friend’s card to see his mini profile. You can also tap your Bitmoji to the left of the search bar to skip to your complete profile.

The New York Times on Monday reported that Snapchat will restrict publishers from using images or headlines that lack editorial value in Discover. This is highly understandable considering the fact that the company aims to make Discover a more serious news source for its users. To prevent minors from accessing inappropriate content on Discover, Snapchat is also planning on adding age-gating tools, reports The New York Times.

It is heartwarming to know that Snapchat is paying closer attention to news, and considers its reputation something to be guarded jealously. In limiting what minors can and can’t see on its platform, the app is raising the bar and setting itself apart from other social media networks like Twitter and Facebook.

We have been collaborating closely with all of our publishers, whose content has continued to evolve,” said Nick Bell, Snapchat’s vice president for content. “We want to be a great partner to all of our editorial partners, and updating our content guidelines to better reflect where our platform is today is an important part of that,” per The New York Times.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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