Snapchat redesign is hugely unpopular as 83% of reviews are negatives

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Credit: http://www.businessinsider.com/snapchat-venice-headquarters-risk-to-employee-morale-2017-2?IR=T

Snapchat users especially in the UK, Canada and Australia have kicked against the app’s new redesign. No fewer than 83 percent of users who reviewed the app on the App Store have given it thumbs down.

Apparently, users are not happy the way things turned down—with many of them complaining that the feeds are no longer chronological and are confusing, the BBC reports.

So angry are many of the users that some of them resorted to contacting Snapchat support on Twitter to express their frustration at the new design. Their demands are quite clear—they all want Snapchat to revert to status que. Unfortunately, though, the Snapchat Twitter page isn’t providing any succor to users—informing one in particular that “it’s not possible to revert to a previous version of Snapchat…

A breakdown of the stats according to TechCrunch, shows that only a paltry 17 percent, or 391 of the reviews, give it three to five stars—that’s damning to put it mildly.

Apparently, Snapchat users are annoyed that Stories from friends who follow them back are now disjointed through the inbox with messages threads in between. This is contrary to situation where they are all laid out in one place.

Even more annoying is the fact that the new design forces users to tap a preview of the next person’s Story before it is shown. What this means is that the new redesign prevents users from auto-advancing to lay back and watch loads of Stories of many other users.

The Snapchat support page on Twitter is doing all it can to calm the nerves of angry users. As with previous major changes made by major apps like Facebook and the likes, it could take some time before users get used to the new redesign.

Snapchat’s CEO Evan Spiegel had last November admitted that things had to change per the app if feedback from users are anything to go by. Confirming that his company was working on a redesign that will make it easier for people to use Snapchat, Spiegel per The Verge said: “One thing we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback.”

If the redesign according to Spiegel was to make the app easier for people to use Snapchat, then the company still has a long way to go to get it right. According to Spiegel, the change promises to be a significant one that could likely be “disruptive” to its business:

“There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial longterm benefits to our business,” Spiegel said in a statement back in November.

Since there’s no going back on the redesign, the only way out according to Snapchat is to help users get familiar with the new look of the app.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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