Snapchat now playing catch up as Facebook Stories hits 300 million users

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Facebook Stories, which was launched over a year ago is already gaining ground over Snapchat’s Stories. It is evident that Snapchat pioneered the feature, and made a huge success of it before other social media platforms like Instagram, Facebook and WhatsApp launched their own versions. According to stats released by Facebook, its own version of Stories is now recording giant stride ahead of Snapchat with 300 million active daily users.

The figure according to The Verge, is a combination of Stories on both Messenger and Facebook. According to user experience research manager at Facebook Liz Keneski, the combined figure does not account for double dipping. What that means is that a message posted by a user on Facebook, which of course, quite naturally appears on Messenger is not counted as two—but as one.

It is clearly obvious that Facebook wants to encourage as many advertizers as it possibly can to warm up to its own version of Stories. by the way, Facebook is opening up Stories to advertisers, which obviously explains the reason for its latest figure. I clearly don’t see how Snapchat can cover grounds considering how far Facebook has gone.

Facebook Stories lets you share ephemeral photos and videos in a slideshow that disappears 24 hours later; the same way Instagram and Snapchat Stories work. Little circles that allow you to watch Stories will appear in the main app above the feed so you won’t miss them.

Facebook’s own version of the feature came with a re-designed in-app camera, a new feed of ephemeral stories atop the News Feed, and a private messaging feature called Direct. Can’t remember the last time that Facebook made such a remarkable change to its in-app camera, but goes a long way in showing how prepared the company is in terms of taking on competition.

Facebook rolled out the Messenger version of Stories early in 2017. Called Messenger Day, the new feature was first announced and made available to users in Poland in September 2016; but only became available globally in March 2017.

Messenger Day is new feature that lets you post videos and photos to Facebook Messenger that will vanish after 24 hours. It comes with filters and stickers just like what you have in WhatsApp [Status].

Messenger Day’s photo and video sharing features are pretty similar to Snapchat’s, but lacking the latter’s more advanced lens effects. There is also the ability to draw or add text images, which as you know is one of the major features in Snapchat.

However, the company takes a slightly different route when by adding the use of graphic filters as suggestions for what you want to share. This is different from an almost similar feature in Snapchat where you can show off your location like what you have with Snapchat’s geofilters.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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