Snapchat launches Bitmoji Merch and Friendship Profile

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Credit: https://www.snap.com/en-US/news/post/celebrating-friendship/

Snapchat is diving even deeper into ecommerce by launching a Bitmoji merchandise store. The merchandize store is a place where you and your friends can be customized as Bitmoji in a cartoon that will appear in the Discover feed.

Today we’re excited to introduce a new way to celebrate your friendships on Snapchat. Just tap on a friend’s Bitmoji to find your Friendship Profile,” Snap said today.

The new Friendship profile is a collection of all the content you and your friend have saved your Snap message thread. For privacy reason, only you and your friend can access content in this newly added section. This is in line with Snap’s way of protecting the privacy of its users. “Friendship Profiles celebrate your relationships in a private way–each Friendship will only be visible to you and the person (or Group!) that you are friends with on Snapchat.”

The new feature could serve as a potential earner for Snap that has lately been making effort to boost its finances. It will also give Snap the opportunity to engage its users, and potentially attract more people to a platform that is fast losing grip of its user base to Instagram.

Each Friendship Profile contains images, videos, messages, links, and many more that you and your friends have saved in Chat—all in a single place. You will be able to find your favorite memories and vital information that you have saved over time. As a matter of fact, the new feature offers you the fastest way to find highlights of your friendship.

Snap said the Bitmoji merchandise store will be opened to people in the US from this Thursday on iOS with $2 stickers, $15 coffee mugs, $16 standard t-shirts and notebooks, $22 triblend t-shirts $27 sweatshirts and more. All these, according to the company, can be personalized by adding your Bitmoji, one of your friends’, you and your friends’ playing together, or any two of your friends.

A couple of months ago, Snap announced a new feature in partnership with Amazon. The new feature which is still being tested, will allow you to shop on Amazon just by pointing your Snapchat camera at a barcode or physical product, while pressing and holding on the camera screen to get started.

Once the product or barcode is recognized, an Amazon card will appear on-screen, followed by a link for the particular product or alternative products on Amazon. Once you tap on your selection you will be taken to Amazon [if the app is already installed on your phone] or to Amazon.com to complete the process.

Earlier in the year, Snapchat added an option that allows you to directly buy products, watch longer promotional videos or install apps on your phone without leaving the app. The tool is called Shoppable AR—it will give advertizers the opportunity to add a website to sponsored photo filters inside the app.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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