Snapchat has launched a slew of new creative tools that include Magic Eraser and Limitless Snaps. For easy access, Snapchat has organized the tools and placed at the right side of the screen.
“Today we’re making a pretty big change to the way you create and send Snaps. We’re reorganizing the layout of our creative tools, adding a Magic Eraser (you’ll find this under the Scissor tool), and adding a new setting to the timer: infinity!
“We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like. After your friend finishes viewing the Snap and taps to close it, it will delete as usual,” Snap said on Tuesday.
Here is a breakdown of all the new tools launched by Snapchat:
Magic Eraser: With this tool, you can select and remove objects from Snapchat. Simply select the Magic Eraser icon, pain over the object you want to get rid of, and the app will take it up from there.
Limitless Snaps: The new Limitless Snaps feature allows you to select the infinity icon in the Snap photo timer, which of course, allows your friends to look at the Snap so long as they wish to. Once closed, the Snap will disappear.
Looping Videos: Also rolled out today, is a looping icon that is placed on the right side of the Snap composer. You can tap the icon to make your videos loop over and over. That means Snapchat can now compete at almost the same level as Instagram, which has Boomerang.
Draw with Emoji: For all Emoji lovers on Snapchat, there is a new Emoji brush that can be used a brush. Simply choose from one of the creative tools on the right, and you will be presented with a trail of emoji as you draw.
The new features, according to TNW, are about now rolling out to phones, and you can start using them as soon as you have updated the app.
Instagram, Snapchat’s biggest competitor, owes 80 percent of its growth to users outside the US. While Snapchat is pretty popular in the US, and could easily count on their loyalty, a lot still has to be done ward off Instagram.
While all newly added tools are capable of keeping Snapchat users happy, the company still has a lot of work to do to steady its ship and fight off competition. Snapchat knows this, and has promised to continue to add more tools:
“These changes allow us to continue evolving the Snapchat service and provide a foundation for introducing even more creative tools for making fun Snaps.”
Last month, Snapchat announced that it will allow its ad partners to sell and manage their sponsored geofilters. With that in mind, users can place special filters on their photos/videos in various locations. It’s hard to see beyond geofilters as the company’s next big thing in terms of growth.