Snapchat launches a new ad creating tool called “Instant Create”

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Credit: https://slate.com/technology/2018/02/the-snapchat-redesign-is-a-mess.html

Snapchat has launched a new ad creating tool that will keep both new and existing advertisers happy. The new tool “Instant Create” offers three easy steps to creating new ads on the platform—and I am sure advertisers would like it.

Today we’re excited to introduce Instant Create, an easy way for advertisers to create ads in three simple steps. Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalize your targeting,” the company announced in a blog post.

Instant Create like the company puts it, provides advertisers who have very limited resources a way to quickly get started. The end result of course, is that they would be able to reach a highly engaged audience that will impact positively on the growth of their businesses with Snapchat.

Your options when creating a campaign include choosing Instant Create or Advanced Create. Advanced Create is a tool that allows you to create multiple Ads Sets, while Instant Create is a simplified way of creating a campaign with a single Ad.

Features of Instant Create include:

  1. For web visits, simply input your business URL and Instant Create will pull in photos directly from your website to help create your ad.
  2. You have the option of choosing from one of the imported images or uploading a new one from your computer, allowing you to quickly set up your campaigns without having to search for a creative.
  3. Instant Create includes a streamlined ad creation flow that leverages our most popular templates and simplified ad detail options, enabling you to publish engaging creative without additional design resources.

Instant Create is a good tool for advertisers with small budget who may not be able to compete with the big players in the industry.

In other news, Snapchat is testing a new Netflix-like home page for shows—and that is per Mashable. The new “Shows” page according to Mashable’s Karissa Bell, looks much cleaner than the rest of Discover and is similar to what is currently available on streaming sites.

At the top, you will find promoted show, then followed by a queue of recently watched shows and shows previously subscribed to by you. Below it, you will find a grid of dozens of other series available on the platform.

A Snapchat spokesperson has already confirmed the “testing,” to Mashable, but did not provide further information on when the feature will be available. It remains what it is—a small test, with no further information as to when and whether it will be available to more people in the very near future.

One very noticeable thing about the feature is that it brings a sort of organization to all of Snapchat’s series—everything is now in one place. What that means is that you now have a destination if you feel like binge-watching. In case you haven’t noticed it yet, Snapchat is now looking every inch more like Netflix.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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