A big change is coming the way of the Snapchat app as revealed by CEO Evan Spiegel. Spiegel admits that things have to change per the app if feedback from users are anything to go by. Confirming that his company is currently working on a redesign that will make it easier for people to use Snapchat, Spiegel per The Verge said: “One thing we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback.”
Spiegel made this known in his earnings note to Snap investors on Tuesday. The redesign will be significant, and it is a bit difficult to guess how users will react to it, he said. According to Spiegel, the change promises to be a significant one that could likely be “disruptive” to its business:
“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use. There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial longterm benefits to our business.”
When a company is thinking along this line, it only shows one thing—it wants to further grow its user base. As a matter of fact, Snap could do with more growth considering the rivalry of Instagram in recent years. Back in September, a report suggested that Instagram is closing in on its biggest rival, Snapchat—but that of course is in the US.
While Snapchat maintains a close edge over Instagram in terms of new accounts in the US, the same cannot be said about its dominance of the global market. Instagram, according to Jumpshot, is the number one ephemeral app on the global scene.
According to the report, 52 percent of new users in the US signed up for Snapchat, while 48 percent preferred Instagram. This, according to the report, is a sharp decline in Snapchat’s new enrolment. However, Jumpshot didn’t take into account users who may have confirmed their new accounts via text.
The stats for Instagram’s global dominance is quite huge—the Facebook subsidiary had 61.5 percent in August t compared to Snapchat’s 38.5 percent. On the global front, Instagram has focused more on luring more users to its service, while Snapchat’s main target has been that of the US market.
Will the new look Snapchat app attract more users and excite existing ones? These are questions that can only be answered when the app is finally rolled out and people begin to send feedback. For now, all we have to do is wait for the new look Snapchat to hit the global audience probably before the end of the year or so.